OverviewSamanya Adhyayan Prashnapatra I, with its qualitatively restructured content, is presented in precise and crisp form with updated facts and data along with questions based on structured analysis. The analysis is on the emerging trends. It is a compiled study material with a quintessential ap…
OverviewThis edition of Consumer Behavior: Building Marketing Strategy continues its emphasis on marketing strategies influenced by culture, values, demography, and society. The primary purpose of this text is to provide students with a usable, managerial understanding of consumer behavior. The book…
OverviewBy offering the most engaging, clearly articulated, and conceptually sound text on strategic management, Crafting and Executing Strategy has been able to maintain its position as the leading textbook in strategic management for over 30 years With this latest edition, the authors have built o…
OverviewStrategic Management: Text and Cases, now in its ninth edition, continues its tradition of beingreadable, relevant, and rigorous. Its engaging writing style minimizes jargon to maximize readability. The book provides examples from management practice and societal themes, including environmen…
OverviewThis book introduces students to this fast-changing field of marketing communications. While advertising is its primary focus, it is more than just an introductory advertising text because there is more to most organizations’ promotional programs than just advertising. The twelfth edition …
OverviewThis book focuses on human resource issues and how HR is a key component of any company’s overall corporate strategy. The approach it takes to teach human resource management involves engaging students in learning through the use of real-world examples and best practices, focusing them on …
OverviewMcGraw-Hill proudly presents the second edition of Objective Indian Polity by our best sellingauthor M Laxmikanth. This book is modelled on the latest edition of renowned Indian Polity book, covering the latest syllabus of Indian Polity in the Civil Services Preliminary examination. The book…
The thoroughly revised, restructured and updated third edition of Governance in India by M Laxmikanth is a focused examination-centric book for the aspirants of Civil Services and other similar competitive examinations. In addition, the book is extremely relevant for those interested in understa…
