Columbia Business School Venture For All®, in partnership with McGraw Hill, offers a university-level education program on Entrepreneurship.
This program provides participants with the knowledge needed to formulate a strategy and plan for their start-ups. Combining theory and real-world practices, students gain the necessary marketing, financial, and management skills to make their business a reality. The program offers a full course solution that includes content, assessment, course management, and certificate.
Program Overview
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Learn from world-renowned Columbia Business School faculty |
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Eight-session Entrepreneurship program — comprised |
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Content delivered through McGraw Hill’s leading |
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Three Months Program - 32+ Hours of Learning including live lectures that allow students to interact directly with instructors and collaborate with other students.
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Receive a Certificate at the end of the program
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Interactive activities that inspire students to think like |
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Regular feedback and guidance directly from the Columbia professors after submission of weekly assignments |
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about the program
Top Skills you will learn:
- How to best frame a venture opportunity
- How to develop a business model to test their assumptions about product offerings and market demand
- How to define their early-target customer and engage in effective customer discovery
- How to assess the current market and position their product offerings for competitive advantage
- Agile ways to develop new product or service that will gain market traction quickly
- Current approaches for cost-effective customer acquisition and retention
- How to build credible financials based on reasonable, benchmarked assumptions
- Critical metrics to measure and monitor new venture success
- How to build the right team and culture for a successful launch and early-stage growth
Who should attend this Course:
- Aspiring Entrepreneurs looking to launch a new venture
- Working Professionals looking to advance their careers in corporate innovation
- Anyone interested in the techniques of bringing a new venture to life
Top Skills you will learn:
- How to best frame a venture opportunity
- How to develop a business model to test their assumptions about product offerings and market demand
- How to define their early-target customer and engage in effective customer discovery
- How to assess the current market and position their product offerings for competitive advantage
- Agile ways to develop new product or service that will gain market traction quickly
- Current approaches for cost-effective customer acquisition and retention
- How to build credible financials based on reasonable, benchmarked assumptions
- Critical metrics to measure and monitor new venture success
- How to build the right team and culture for a successful launch and early-stage growth
Who should attend this Course:
- Aspiring Entrepreneurs looking to launch a new venture
- Working Professionals looking to advance their careers in corporate innovation
- Anyone interested in the techniques of bringing a new venture to life
World-Class Faculty & Industry Experts
Jack McGourty
Jack McGourty has, for more than 20 years, been an active member of Columbia University’s entrepreneurial community, establishing an undergraduate minor in tech entrepreneurship, teaching core and advanced courses in entrepreneurship, and launching the federally funded Columbia University-Harlem Small Business Development Center, offering technical assistance to local entrepreneurs and small business owners.
McGourty is the founder and director of Venture for All®, a global program designed to educate aspiring entrepreneurs and build capacity for high-potential startup ventures in emerging markets. He is the recipient of the Columbia Engineering School’s Distinguished Faculty Teaching Award and Columbia Business School’s Dean’s Award for Teaching Excellence.
Program Structure
Module 1
Your Idea
- Course Introduction
- Identifying and evaluating new venture opportunities
Module 2
Your Business Model
- New venture success factors
- Business model canvas
- Value proposition (the Offer)
Module 3
Your Customer
- Product-market fit
- Customer profile definition
- Customer interview creation
- Data collection & analysis
Module 4
Your Market
- Market sizing
- Industry analysis & trends
- Competitive advantage
- Competitor comparison & positioning
Module 5
Your Product
- New product development success factors
- Minimum viable products (MVP)
- Product development plans & costs
Module 6
Your Brand
- Marketing strategies to drive customer acquisition
- Digital marketing & social media approaches
Module 7
Your Financial Plan
- Revenue & cost assumptions
- Income statement projections
- Cash management
- Capital requirements
- Funding sources
Module 8
Your Launch
- Core team selection
- Key partnerships & alliances
- Launch readiness
- Legal considerations
Learn more about the course format here.
Content delivery through McGraw Hill’s leading Connect platform
Entrepreneurial Innovation and Finance is delivered utilising McGraw Hill’s Connect platform. With millions of users around the world, Connect offers a highly reliable, and easy-to-use reading, practice, and assessment solution that applies learning science and award-winning
tools to improve student results and delivery of instruction.
Get Certified from World-Renowned Columbia Business School Venture For All®
For students, Connect provides:
- Immersive, interactive experience (including mobile & offline)
- Engaging lessons and activities drive the learning experience and encourage students to think creatively as they refine their venture’s business model
- Effective studying and a variety of learning resources
For faculty, Connect provides:
- Fully standalone capability including content, assessment, course management, and delivery of a certificate
- Powerful reporting insights that harness the power of data to provide highly actionable insights
- Flexible implementation from standalone to integration into broader course curriculum
Learning Outcomes
- How to best frame a venture opportunity
- How to develop a business model to test their assumptions about product offerings and market demand
- How to define their early-target customer and engage in effective customer discovery
- How to assess the current market and position their product offerings for competitive advantage
- Agile ways to develop new product or service that will gain market traction quickly
- Current approaches for cost-effective customer acquisition and retention
- How to build credible financials based on reasonable, benchmarked assumptions
- Critical metrics to measure and monitor new venture success
- How to build the right team and culture for a successful launch and early-stage growth
Program Fees
Program Fees: INR 1.2 lacs