About the Book:This book is a comprehensive textbook on Consumer Psychology that explains how and why consumers think, feel, and behave in the marketplace. This second edition includes updated research, new examples from different countries, and the addition of neuroscience-based studies, reflecting…
About the Book:This textbook delivers a streamlined, marketing-focused approach to teaching new product management. With a slimmed-down format of 18 chapters, this new edition zeroes in on the most critical topics for aspiring product managers, offering updated insights and industry best practices. …
Overview:This popular and widely accepted text offers a comprehensive and practical exploration of sales and distribution management concepts, strategies, and applications. It is designed for students, instructors, and industry professionals. The book bridges the gap between theory and practice, add…
OverviewThis book introduces students to this fast-changing field of marketing communications. While advertising is its primary focus, it is more than just an introductory advertising text because there is more to most organizations’…
OVERVIEWProduct Design and Development, Seventh Edition, blends the perspectives of marketing, design, engineering, and manufacturing into a single, research-backed approach to product development. As a result, the book provides students of all kinds with an appreciation for the realities of industr…
OVERVIEWA tectonic shift in the practice of marketing is underway. Digital technology, social media, and e-commerce have radically changed the way consumers access information, order products, and shop for services. Using the latest technologies—cloud, mobile, social, internet of things (loT), and…
Gold Medal Winner--Tops Sales World's Best Sales and Marketing Book“Fast, fun and immensely practical.”—JOE SULLIVAN, Founder, Flextronics“Move over Neil Strauss and game theory. Pitch Anything reveals the next big thing in social dynamics: game for business.”—JOSH WHITFORD, Founder, Ech…
"...Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on the Web, I first thought of Positioning...."David Bohnett, Chairman and Founder of GeoCities"One of the most important communicatio…
