PRODUCT MANAGEMENT & DEVELOPMENT

Professional
New Products Management
12th Edition By C. Merle Crawford, Anthony Di Benedetto © 2026 | Published: October 30, 2025

MRP ₹1,025.00

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About the Book:This textbook delivers a streamlined, marketing-focused approach to teaching new product management. With a slimmed-down format of 18 chapters, this new edition zeroes in on the most critical topics for aspiring product managers, offering updated insights and industry best practices. …

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