OVERVIEWMelissa Schilling’s Strategic Management of Technological Innovation is among the most popular innovation strategy textbooks in the world. It approaches the subject of innovation management as a strategic process and is organized to mirror the strategic management process used in most stra…
A "THINK DIFFERENT" APPROACH TO INNOVATION--Based on the Seven Guiding Principles of Apple CEO Steve JobsIn his acclaimed bestseller The Presentation Secrets of Steve Jobs author Carmine Gallo laid out a simple step-by-step program of powerful tools and proven techniques inspired by Steve Jobs's leg…
From the greatest minds in business today comes a groundbreaking new blueprint for executing the next stage of customer-created value. C.K. Prahalad, the world's premier business thinker, and IT scholar M.S. Krishnan unveil the critical missing link in connecting strategy to execution--building orga…
