OverviewAlready a popular and well accepted text in the market for the subject, this edition of B2BMarketing carries on the legacy this text has created. ¬The book is comprehensive, well updatedand cov…
OVERVIEWNow in its 2nd edition, Business Statistics: Text and Problems - With Introduction to Business Analytics covers the ambit of Business Statistics. Retaining the lucidity and comprehensibility of the preceding edition, this editio…
OVERVIEWGet the most out of cutting-edge blockchain technology using the hands-oninformation contained in this comprehensive resource. Written by a team oftechnology and legal experts, Blockchain: A Practical Guide to Developing Business,Law, and Technology Solutions demonstrates each topic through …
OVERVIEWAt a time when clear and relevant information about the fundamental principles and real-world application of renewable energy is being sought eagerly, this is THE text to guide students. Written by three of the field’s leading experts and bolstered by outstanding pedagogy, it lays the foun…
OVERVIEWIn present time, good communication is seen as a strategic advantage and essential key for business operations. Effective Business Communication is a popular text that covers the entire ambit of business communication by emphasizing on…
OVERVIEWEntrepreneurship, 11th edition, is a textbook that encourages students and readers to follow a logical manner on the process of formulating, planning, and implementing a new venture. It draws examples from real-life entrepreneurs and successful ventures. Its lucid language, excellent pedagog…
OVERVIEWProduct Design and Development, Seventh Edition, blends the perspectives of marketing, design, engineering, and manufacturing into a single, research-backed approach to product development. As a result, the book provides students of all kinds with an appreciation for the realities of industr…
OVERVIEWNow in its Sixth Edition, Cost Accounting continues to focus on various aspects– cost ascertainment, cost analysis and control, and managerial decision making – in a logical and comprehensive manner. The revised edition is specially de…
OVERVIEW The thoroughly revised and updated fifteenth edition takes an international view of management. This edition comprehensively covers the latest management advancements. Entrepreneurial and innovative perspectives of management are integrated throughout this edition. Based on real-life busin…
