Entrepreneurship

Part 1: The Entrepreneurial Perspective
1. The Entrepreneurial Mind-Set 
2. Indian Startup Ecosystem 
3. Corporate Entrepreneurship 
4. Generating and Exploiting New Entries 


Part 2: From Idea to the Opportunity
5. Creativity and the Business Idea 
6. Identifying and Analyzing Domestic and International Opportunities 
7. Protecting the Idea and Other Legal Issues for the Entrepreneur 


Part 3: From the Opportunity to the Business Plan
8. The Business Plan: Creating and Starting the Venture 
9. The Marketing Plan
10. The Organizational Plan 
11. The Financial Plan 


Part 4: From the Business Plan to Funding the Venture
12. Sources of Capital 
13. Informal Risk Capital, Venture Capital, and Going Public 


Part 5: From Funding the Venture to Launching, Growing, and Ending the New Venture
14. Strategies for Growth and Managing the Implications of Growth 
15. Accessing Resources for Growth from External Sources 
16. Succession Planning and Strategies for Harvesting and Ending the Venture


Part 6: Cases
Case 1: SIRJ Foods Private Limited—Resetting the Objectives 
Case 2: MyGate–Simplify Check-ins Everywhere 
Case 3: Beijing Sammies 
Case 4: Intelligent Leisure Solutions 
Case 5: Udaan–The Fastest Indian Unicorn 
Case 6: Neomed Technologies 
Case 7: Mayu LLC 
Case 8: Rivigo–The Relay Trucking Model
Case 9: BYJU’S–The Edtech Unicorn 
Case 10: Tire Valet–A Mobile Tire Company 


Index

OVERVIEW
Entrepreneurship, 11th edition, is a textbook that encourages students and readers to follow a logical manner on the process of formulating, planning, and implementing a new venture. It draws examples from real-life entrepreneurs and successful ventures. Its lucid language, excellent pedagogical features along with mention of important websites assist readers to reinforce key topics and get started. Comprehensive book-end cases give in-depth insights and address the dynamics of todays’ entrepreneurial challenges. While striking a fine balance between theory and practice, the text attributes special focus on the Indian context to improve the comprehension of concepts for the Indian audience.




SALIENT FEATURES
• A new chapter on Indian startup ecosystem
• Five new India-based book-end case studies 
• Four new opening cases on Indian entrepreneurs 
• List of important websites and numerous boxed summaries of news articles 

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