Product Management
4th Edition
9364449991
·
9789364449991
© 2027 | Published: October 16, 2026
Overview:Designed for undergraduate and postgraduate learners as well as aspiring product professionals, Product Management provides a comprehensive framework for understanding the principles, processes, and practices of contemporary product manageme…
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Chapter 1 Introduction to Product Management
Chapter 2 Understanding Product Lifecycle and Devising Marketing Plan
Chapter 3 Defining the Competitive Set
Chapter 4 Category Attractiveness Analysis
Chapter 5 Competitor Analysis
Chapter 6 Customer Analysis
Chapter 7 Market Potential and Sales Forecasting
Chapter 8 Developing Product Strategy
Chapter 9 New Products
Chapter 10 Pricing Decisions
Chapter 11 Advertising Decisions
Chapter 12 Promotions
Chapter 13 Channel Management
Chapter 14 Financial Analysis for Product Management
Chapter 15 Marketing Metrics
Chapter 2 Understanding Product Lifecycle and Devising Marketing Plan
Chapter 3 Defining the Competitive Set
Chapter 4 Category Attractiveness Analysis
Chapter 5 Competitor Analysis
Chapter 6 Customer Analysis
Chapter 7 Market Potential and Sales Forecasting
Chapter 8 Developing Product Strategy
Chapter 9 New Products
Chapter 10 Pricing Decisions
Chapter 11 Advertising Decisions
Chapter 12 Promotions
Chapter 13 Channel Management
Chapter 14 Financial Analysis for Product Management
Chapter 15 Marketing Metrics
Overview:
Designed for undergraduate and postgraduate learners as well as aspiring product professionals, Product Management provides a comprehensive framework for understanding the principles, processes, and practices of contemporary product management. The text integrates customer and market understanding, product strategy formulation, product development, go-to-market planning, and performance measurement within a structured decision-making approach.
This Indian adaptation enriches the content with locally relevant examples, case studies, and application-oriented exercises that reflect the evolving technology, startup, and business ecosystem. The edition also incorporates emerging developments in product management, including the application of artificial intelligence for customer discovery, product ideation, requirements definition, roadmap planning, prioritization, and product analytics.
Combining conceptual rigor with practical relevance, the book serves as a valuable resource for building the strategic, analytical, and execution-focused capabilities required of modern product managers
Key Features:
• Comprehensive coverage of the entire spectrum of product management having latest topics.
• New cases with detailed cases on Customer Relationship Management, Pricing Strategies etc. providing real-world applications and successes.
• Example based learning throughout the book to enhance understanding and bridge theory with practice.
• Updated content with AI integration into product lifecycle, wireframing and prototyping.
Designed for undergraduate and postgraduate learners as well as aspiring product professionals, Product Management provides a comprehensive framework for understanding the principles, processes, and practices of contemporary product management. The text integrates customer and market understanding, product strategy formulation, product development, go-to-market planning, and performance measurement within a structured decision-making approach.
This Indian adaptation enriches the content with locally relevant examples, case studies, and application-oriented exercises that reflect the evolving technology, startup, and business ecosystem. The edition also incorporates emerging developments in product management, including the application of artificial intelligence for customer discovery, product ideation, requirements definition, roadmap planning, prioritization, and product analytics.
Combining conceptual rigor with practical relevance, the book serves as a valuable resource for building the strategic, analytical, and execution-focused capabilities required of modern product managers
Key Features:
• Comprehensive coverage of the entire spectrum of product management having latest topics.
• New cases with detailed cases on Customer Relationship Management, Pricing Strategies etc. providing real-world applications and successes.
• Example based learning throughout the book to enhance understanding and bridge theory with practice.
• Updated content with AI integration into product lifecycle, wireframing and prototyping.