Overview: This book brings conceptual frameworks to life through examples that cover products and services from companies that students are familiar with, such as Facebook, Amazon, Google, Tesla, Starbucks, Apple etc. It offers a unique learning experience combining theory and practice of strategic…
OverviewStrategic Management: Text and Cases, now in its ninth edition, continues its tradition of beingreadable, relevant, and rigorous. Its engaging writing style minimizes jargon to maximize readability. The book provides examples from management practice and societal themes, including environmen…
OVERVIEWThis fifth edition of the popular text in Strategic Management brings to you the state-of-the-art in the discipline of strategic management in a lucid and reader-friendly manner. This edition is a thoroughly revised, rewritten, and updated edition with thirty-eight case studies of Indian org…
OVERVIEWIn 2008, Nokia owned half of the global smartphone market. By 2012—four years after Apple introduced the iPhone—the company synonymous with mobile phones had lost more than 90 percent of its value and was rumored to be on the brink of bankruptcy. That’s when Risto Siilasmaa took the he…
OVERVIEWToday’s elite companies know that the true source of competitive advantage is superior products and services. These companies also recognize that the actions taken during product development will continue to impact their organization for years to come. Designing the Future provides a power…
