Designing The Future
1st Edition
9353166233
·
9789353166236
© 2019 | Published: March 27, 2019
OVERVIEWToday’s elite companies know that the true source of competitive advantage is superior products and services. These companies also recognize that the actions taken during product development will continue to impact their organization for ye…
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Introduction
The Power of Product Development Excellence to Compete and Prosper
Ford’s Historical Turnaround
How Ford Connected a Bold Strategy to Product-Process Excellence
1 Creating the Right Product
2 Delivering with Speed and Precision
3 Fixed and Flexible
The Yin and Yang of Lean Product Development
4 Building High-Performance Teams and Team Members
5 Leading Development
6 Creating and Applying Knowledge as a Learning Organization
7 The Pursuit of Product Perfection
8 Designing the Future by Linking Strategy to Execution
A Toyota-Tesla Comparison
9 Designing Your Future
Transforming Your Product and Process Development Capability
End-notes
Index
The Power of Product Development Excellence to Compete and Prosper
Ford’s Historical Turnaround
How Ford Connected a Bold Strategy to Product-Process Excellence
1 Creating the Right Product
2 Delivering with Speed and Precision
3 Fixed and Flexible
The Yin and Yang of Lean Product Development
4 Building High-Performance Teams and Team Members
5 Leading Development
6 Creating and Applying Knowledge as a Learning Organization
7 The Pursuit of Product Perfection
8 Designing the Future by Linking Strategy to Execution
A Toyota-Tesla Comparison
9 Designing Your Future
Transforming Your Product and Process Development Capability
End-notes
Index
OVERVIEW
Today’s elite companies know that the true source of competitive advantage is superior products and services. These companies also recognize that the actions taken during product development will continue to impact their organization for years to come. Designing the Future provides a powerful new framework for improving your development capability illustrated by examples drawn from industry-leading organizations in aerospace, energy, automotive, healthcare, consumer goods, and more.
In these pages, lean product development expert James Morgan teams up with world-renowned lean guru Jeffrey K. Liker to walk you step-by-step through their lean product and process development framework. You’ll learn how to design a dynamic, people-focused, continually improving system that transforms your business by consistently delivering top-quality products and services your customers will value. You’ll learn how to:
• Determine and deliver what your customers value most
• Create flow and transparency in the development process
• Build high-performance teams
• Develop chief architects with complete product and business responsibility
• Capture knowledge to drive continuous improvement
• Develop new value in your products and services
FEATURES
1. Designing the Future also reveals the details behind Toyota’s sustained product and process development excellence and how Ford managed the greatest product-led business transformation in recent history under CEO Alan Mulally.2. Tips on redesigning the company's future by attaining sustainable business growth through developing the capability to create a steady stream of new products and services that surpasses your competition
Today’s elite companies know that the true source of competitive advantage is superior products and services. These companies also recognize that the actions taken during product development will continue to impact their organization for years to come. Designing the Future provides a powerful new framework for improving your development capability illustrated by examples drawn from industry-leading organizations in aerospace, energy, automotive, healthcare, consumer goods, and more.
In these pages, lean product development expert James Morgan teams up with world-renowned lean guru Jeffrey K. Liker to walk you step-by-step through their lean product and process development framework. You’ll learn how to design a dynamic, people-focused, continually improving system that transforms your business by consistently delivering top-quality products and services your customers will value. You’ll learn how to:
• Determine and deliver what your customers value most
• Create flow and transparency in the development process
• Build high-performance teams
• Develop chief architects with complete product and business responsibility
• Capture knowledge to drive continuous improvement
• Develop new value in your products and services
FEATURES
1. Designing the Future also reveals the details behind Toyota’s sustained product and process development excellence and how Ford managed the greatest product-led business transformation in recent history under CEO Alan Mulally.2. Tips on redesigning the company's future by attaining sustainable business growth through developing the capability to create a steady stream of new products and services that surpasses your competition