Business Communication: A Problem-Solving Approach

2nd Edition
9364445074 · 9789364445078
Overview:This book equips learners with a decision-making framework to tackle real-world communication challenges head-on. This edition reflects the evolving business landscape, addressing the lasting effects of the pandemic and emphasizing inclusive… Read More
MRP ₹995.00
Part One Communication in the World of Work 
Chapter 1 Solving Communication Problems in the Workplace 
Chapter 2 Getting Positive Responses to Your Communication  
Chapter 3 Communicating with Culturally Diverse Audiences 

Part Two Essential Components of Business Communication 
Chapter 4 Designing the Right Type of Message: From Letters to Social Media 
Chapter 5 Communicating Your Messages Visually 
Chapter 6 Crafting Effective Sentences and Paragraphs 

Part Three Structures and Strategies for Common Business Documents 
Chapter 7 Writing Good News and Neutral Messages 
Chapter 8 Writing Bad-News Messages 
Chapter 9 Writing Persuasive Messages and Proposals 
Chapter 10 Researching and Writing Reports 
Chapter 11 Creating the Right Type of Report 
Part Four Strategies for Oral Communication and the Job Search 
Chapter 12 Delivering Business Presentations and Speeches 
Chapter 13 Using Interpersonal Communication Skills in Conversations and Meetings 
Chapter 14 Communicating in the Job Search 

Reference Chapters 
A Guide to Sentence-Building, Grammar, and Mechanics 
B. A Guide for Documenting Your Sources 
Notes 
Index
Overview:

This book equips learners with a decision-making framework to tackle real-world communication challenges head-on. This edition reflects the evolving business landscape, addressing the lasting effects of the pandemic and emphasizing inclusive, socially responsible messaging.
With robust coverage of style and grammar, including expanded sentence-building practice—and a newly unified chapter on visual communication, students gain essential tools for clarity and impact. Updated guidance on digital communication technologies ensures relevance in a tech-driven world. End-of-chapter scenarios immerse students in authentic problem-solving experiences, preparing them to navigate the complexities of modern business with skill and confidence.


Key Features:

1. Chapters open with engaging real-world ‘Problem-Solving Challenges’.
2. Explores how pandemic and social-justice movements reshaped business communication.
3. Covers essential skills in writing, visual design, and oral communication.
4. Content reorganized and updated for modern relevance.
5. New end-of-chapter “Problem Solver to the Rescue” exercises for applied learning.
6. Strengthened with updated critical-thinking questions and skill-building activities.
7. Includes polished examples of professional documents—from messages to résumés.
8. Features 75 diverse Problem-Solving Cases for deeper analysis and discussion.