Overview:We live in a global, highly competitive, rapidly changing world that is increasingly influenced by digital data, expanded analytical capabilities, information technology, social media and more. The era of Big Data has brought about huge amounts of data to review, analyze and solve. Toda…
OVERVIEWUnderstanding market dynamics has always been a challenge. It becomes even more crucial intoday’s world of digital media and social networking. Designed to cater to majority of courses inMarketing, this book effectively elucidates the modern-day marketing breakthroughs. Thisthoroughly upda…
