Marketing Management
7th Edition
936444454X
·
9789364444545
© 2026 | Published: March 17, 2026
About the Book:This comprehensive text is an essential resource for understanding the dynamic world of marketing in the digital age. Designed to cater to a wide range of marketing courses, this edition combines foundational concepts with cutting-edge…
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SECTION 1 The Changing Context of Marketing Management
Chapter 1 Marketing Management Today
Chapter 2 Indian Market
Chapter 3 Digital Marketing
Chapter 4 Know the Customer
Chapter 5 Competition Analysis
SECTION 2 Preparing for the Market
Chapter 6 Market Opportunity Analysis
Chapter 7 Marketing Research and Information Systems
Chapter 8 Consumer Behaviour
Chapter 9 Organizational Customer
Chapter 10 Segmenting the Market, Targeting and Positioning
SECTION 3 Creating Value for Customer
Chapter 11 Product Decisions
Chapter 12 New Product Decisions
Chapter 13 Brand Management
Chapter 14 Pricing Decisions
Chapter 15 Customer and Product Support Services
SECTION 4 Communicating the Value Proposition
Chapter 16 Marketing Communication
Chapter 17 Advertising Management
Chapter 18 Sales Promotions and Public Relations
Chapter 19 Managing the Sales Management
SECTION 5 Delivering Value to the Customer
Chapter 20 Managing Distribution
Chapter 21 Retail Management
Chapter 22 Direct Marketing
SECTION 6 Strategizing for Sustainable Growth and Market Share
Chapter 23 Marketing Planning and Strategy
Chapter 24 Customer Relationship Management
Chapter 25 Services Marketing
Section 7 Additional Chapters (Available online)
Chapter 26 Marketing Organization
Chapter 27 Performance and Control
Chapter 28 Rural Marketing
Chapter 29 Global Marketing
Chapter 1 Marketing Management Today
Chapter 2 Indian Market
Chapter 3 Digital Marketing
Chapter 4 Know the Customer
Chapter 5 Competition Analysis
SECTION 2 Preparing for the Market
Chapter 6 Market Opportunity Analysis
Chapter 7 Marketing Research and Information Systems
Chapter 8 Consumer Behaviour
Chapter 9 Organizational Customer
Chapter 10 Segmenting the Market, Targeting and Positioning
SECTION 3 Creating Value for Customer
Chapter 11 Product Decisions
Chapter 12 New Product Decisions
Chapter 13 Brand Management
Chapter 14 Pricing Decisions
Chapter 15 Customer and Product Support Services
SECTION 4 Communicating the Value Proposition
Chapter 16 Marketing Communication
Chapter 17 Advertising Management
Chapter 18 Sales Promotions and Public Relations
Chapter 19 Managing the Sales Management
SECTION 5 Delivering Value to the Customer
Chapter 20 Managing Distribution
Chapter 21 Retail Management
Chapter 22 Direct Marketing
SECTION 6 Strategizing for Sustainable Growth and Market Share
Chapter 23 Marketing Planning and Strategy
Chapter 24 Customer Relationship Management
Chapter 25 Services Marketing
Section 7 Additional Chapters (Available online)
Chapter 26 Marketing Organization
Chapter 27 Performance and Control
Chapter 28 Rural Marketing
Chapter 29 Global Marketing
About the Book:
This comprehensive text is an essential resource for understanding the dynamic world of marketing in the digital age. Designed to cater to a wide range of marketing courses, this edition combines foundational concepts with cutting-edge strategies to address technological advancements, evolving consumer behaviours, and emerging marketing channels. Written in a clear, application-focused style, the book equips readers with the tools to navigate market complexities and drive impactful results.
Key Features:
1. New chapters on the Indian Market and Digital Marketing
2. Expanded coverage of digital media communication and content strategy
4. Insights into data-driven marketing and big data applications
6. Updated data and statistics across all chapters
This comprehensive text is an essential resource for understanding the dynamic world of marketing in the digital age. Designed to cater to a wide range of marketing courses, this edition combines foundational concepts with cutting-edge strategies to address technological advancements, evolving consumer behaviours, and emerging marketing channels. Written in a clear, application-focused style, the book equips readers with the tools to navigate market complexities and drive impactful results.
Key Features:
1. New chapters on the Indian Market and Digital Marketing
2. Expanded coverage of digital media communication and content strategy
4. Insights into data-driven marketing and big data applications
6. Updated data and statistics across all chapters