About the Book:Social Media Marketing is a future-oriented textbook that treats social media as a discipline shaped by attention economics, platform power, and organizational constraints. Moving beyond tactical tips, it guides readers from foundational concepts to advanced themes like Generative AI,…
About the Book:This Indian adaptation of "Applied Statistics in Business and Economics" is a comprehensive and practical textbook designed specifically for students in Indian business, management, and economics programs. It moves beyond traditional, theory-heavy approaches by integrating statistical…
About the Book:This book on “Data Visualization using Power BI and Tableau” enables organizations and individuals to create a data-driven culture with Business Intelligence for everyone. The book is designed to introduce best practices in data visualization and data analysis—from getting start…
About the Book:This comprehensive text is an essential resource for understanding the dynamic world of marketing in the digital age. Designed to cater to a wide range of marketing courses, this edition combines foundational concepts with cutting-edge strategies to address technological advancements,…
About the Book:This book has been a definitive resource for understanding economic principles, balancing theory with real-world applications. This 21st adapted edition enhances its relevance for Indian readers with updated data, contemporary Indian examples, and new topics like Basics of Behavioral …
About the Book:The book follows a critical thinking approach to understanding how financial information is created, reported, and used in decision-making. It provides a practical framework to evaluate management’s accounting choices and their impact on valuation, contracts, and corporate performan…
About the Book:Corporate Finance is a foundational course that explores how businesses manage their financial resources to achieve organizational goals. This book is tailored for students beginning their journey into corporate finance, offering a comprehensive introduction suitable for individuals w…
About the Book:This edition emphasizes clarity, speed, and quality in business research, addressing the evolving needs of the industry and organizations adapting to technological advancements and post-COVID-19 challenges. It integrates foundational concepts, advanced methodologies, and real-world ap…
About the Book:Services Marketing: Integrating Customer Focus Across the Firm provides a comprehensive resource for management students to understand and implement service strategies for competitive advantage. It equips readers with frameworks and tools applicable across industries by covering topic…
Overview:Investments is an important textbook designed for courses in investment analysis for the MBA/PGDM program. It organizes material around a core set of consistent, fundamental principles and introduces students to key issues relevant to all investors today. The book provides intuitions to gui…
