Overview:This comprehensive textbook on Supply Chain Management bridges foundational theory and advanced industry practice by blending core concepts from logistics, marketing, and operations with real-world examples from leading global organizations and CSCMP Supply Chain Innovation Award finalists.…
Overview:Designed for undergraduate and postgraduate learners as well as aspiring product professionals, Product Management provides a comprehensive framework for understanding the principles, processes, and practices of contemporary product management. The text integrates customer and market unders…
Overview:To develop the understanding necessary to design, start, and manage an entrepreneurial business, we have organized the book into 14 chapters that are, in turn, organized into five major parts. The first part lays the groundwork needed prior to developing a new business idea. Many individual…
Overview:For over three decades, this text ‘Production and Operations Management’ has served the academic and professional community. This thoroughly revised seventh edition bridges traditional foundational concepts with rapid technological shifts, moving operations from efficiency-driven to int…
Overview:This book brings together a diverse range of organizations, from grassroots, collectives and self-help groups, to technology-driven enterprises and reimagined institutions, to explore how meaningful change unfolds in complex social contexts.Through 12 essays, the book reveals the …
Overview:This book is aimed at the first course in financial markets and institutions at both the undergraduate, MBA and PGDM levels. It offers a unique analysis of the risks faced by investors and savers interacting through both financial institutions and financial markets, as well as strategies th…
Overview:Retailing Management by Michael Levy, Barton Weitz, and Dhruv Grewal is the world’s leading textbook on retail management, offering a strategic and analytical approach to retail operations. Now in its 11th global edition, it integrates the latest retailing trends, data analytics, omnichan…
Overview:“Advertising and Promotion” is a cutting-edge textbook offering a comprehensive exploration of the challenges faced by traditional media in the digital era. With a focus on evolving consumer behaviour, the book analyzes the implications of changing media consumption patterns on Integrat…
Overview:In today's dynamic business environment, value creation is the central corporate agenda. This book offers a pragmatic, multi-disciplinary framework the “Value Octagon” covering eight key levers that drive shareholder value. Blending scholarly concepts with practitioner insights, it span…
