About the Book:This book has been a definitive resource for understanding economic principles, balancing theory with real-world applications. This 21st adapted edition enhances its relevance for Indian readers with updated data, contemporary Indian examples, and new topics like Basics of Behavioral …
About the Book:This comprehensive text is an essential resource for understanding the dynamic world of marketing in the digital age. Designed to cater to a wide range of marketing courses, this edition combines foundational concepts with cutting-edge strategies to address technological advancements,…
About the Book:The book follows a critical thinking approach to understanding how financial information is created, reported, and used in decision-making. It provides a practical framework to evaluate management’s accounting choices and their impact on valuation, contracts, and corporate performan…
About the Book:Corporate Finance is a foundational course that explores how businesses manage their financial resources to achieve organizational goals. This book is tailored for students beginning their journey into corporate finance, offering a comprehensive introduction suitable for individuals w…
About the Book:This edition emphasizes clarity, speed, and quality in business research, addressing the evolving needs of the industry and organizations adapting to technological advancements and post-COVID-19 challenges. It integrates foundational concepts, advanced methodologies, and real-world ap…
About the Book:Services Marketing: Integrating Customer Focus Across the Firm provides a comprehensive resource for management students to understand and implement service strategies for competitive advantage. It equips readers with frameworks and tools applicable across industries by covering topic…
Overview:Investments is an important textbook designed for courses in investment analysis for the MBA/PGDM program. It organizes material around a core set of consistent, fundamental principles and introduces students to key issues relevant to all investors today. The book provides intuitions to gui…
Overview:This popular and widely accepted text offers a comprehensive and practical exploration of sales and distribution management concepts, strategies, and applications. It is designed for students, instructors, and industry professionals. The book bridges the gap between theory and practice, add…
Overview:Melissa Schilling's Strategic Management of Technological Innovation is the leading innovation strategy text in the world. It approaches the subject of innovation management as a strategic process and is organized to mirror the strategic management process, progressing from assessing the co…
Overview:The area of strategy borrows liberally from foundational fields of economics, psychology, finance, sociology among others. This book integrates multiple theoretical underpinnings of the field, in a well-structured and concise manner to aid comprehension. The authors bring their experience o…
