Overview:Retailing Management by Michael Levy, Barton Weitz, and Dhruv Grewal is the world’s leading textbook on retail management, offering a strategic and analytical approach to retail operations. Now in its 11th global edition, it integrates the latest retailing trends, data analytics, omnichan…
Overview:“Advertising and Promotion” is a cutting-edge textbook offering a comprehensive exploration of the challenges faced by traditional media in the digital era. With a focus on evolving consumer behaviour, the book analyzes the implications of changing media consumption patterns on Integrat…
Overview:In today's dynamic business environment, value creation is the central corporate agenda. This book offers a pragmatic, multi-disciplinary framework the “Value Octagon” covering eight key levers that drive shareholder value. Blending scholarly concepts with practitioner insights, it span…
About the Book:This book offers a comprehensive understanding of how modern financial systems operate and support economic growth. Blending theoretical foundations with real-world cases, the book helps readers connect academic concepts with financial practices. It examines the structure and function…
About the Book:Introduction to Business Analytics focuses on building a strong foundation in data-driven thinking and decision-making. It teaches students how to approach business problems by first identifying and framing the right questions, which is a critical step in analytics. The book then guid…
Overview:This beloved and market-leading Operations Management book has been completely updated in the 14th edition and provides a clear presentation of the field of Operations Management with current real-world examples and thoughtful student pedagogy. The comprehensive breadth of content is presen…
About the Book:As economic landscapes evolve, this textbook equips user to navigate the intricacies of today's economic challenges. Redefine microeconomic education, where focus equals understanding, and every concept resonates with real-world relevance without overwhelming details. This book is the…
About the Book:This textbook introduces core concepts of Organizational Behavior and shows how they can be applied to real workplace challenges through a practical 3 Step Problem-Solving Approach. It helps students build essential career skills such as critical thinking, leadership, decision making,…
About the Book:Reflecting the growing importance of international finance, demand for experts in this field has surged in both corporate and academic settings. International Financial Management offers students a comprehensive, well-organized foundation for analysis, emphasizing the basics and a man…
About the Book:A leading text on ‘Macroeconomics’, this book follows a clear, balanced, and model-based approach that equips students with the tools to analyze economic policy - its strengths as well as its limitations—and to connect theory with real-world issues. Retaining the rigor and acces…
