About the Book:This edition emphasizes clarity, speed, and quality in business research, addressing the evolving needs of the industry and organizations adapting to technological advancements and post-COVID-19 challenges. It integrates foundational concepts, advanced methodologies, and real-world ap…
About the Book:Services Marketing: Integrating Customer Focus Across the Firm provides a comprehensive resource for management students to understand and implement service strategies for competitive advantage. It equips readers with frameworks and tools applicable across industries by covering topic…
Overview:Investments is an important textbook designed for courses in investment analysis for the MBA/PGDM program. It organizes material around a core set of consistent, fundamental principles and introduces students to key issues relevant to all investors today. The book provides intuitions to gui…
Overview:This popular and widely accepted text offers a comprehensive and practical exploration of sales and distribution management concepts, strategies, and applications. It is designed for students, instructors, and industry professionals. The book bridges the gap between theory and practice, add…
Overview:Melissa Schilling's Strategic Management of Technological Innovation is the leading innovation strategy text in the world. It approaches the subject of innovation management as a strategic process and is organized to mirror the strategic management process, progressing from assessing the co…
Overview:The area of strategy borrows liberally from foundational fields of economics, psychology, finance, sociology among others. This book integrates multiple theoretical underpinnings of the field, in a well-structured and concise manner to aid comprehension. The authors bring their experience o…
Overview:This comprehensive textbook provides clear, practical guidance and useful tools to help readers understand and promote sustainability in real-world situations. Exploring the interdisciplinary nature of sustainability, it covers critical topics such as environmental and social impact, standa…
Overview:The objective of this book is to probe into the dynamic and emerging field of HR Analytics, explaining its principles, methodologies, and applications in understanding and optimizing human capital management. Targeted at students, academicians, professionals, and researchers, in the fields …
Overview:Introduction to Operations Research is the classic text on operations research. While building on the classic strengths of the text, the author continues to find new ways to make the text current and relevant to students. One way is by incorporating a wealth of state-of-the art, user-friend…
Overview:This book provides clear and practical insights into mastering the principles of investment management. Drawing on the groundbreaking research of Nobel Laureates and investment pioneers, it equips readers with the tools to analyze, value, and manage investments effectively. Designed for MBA…
