Overview:We live in a global, highly competitive, rapidly changing world that is increasingly influenced by digital data, expanded analytical capabilities, information technology, social media and more. The era of Big Data has brought about huge amounts of data to review, analyze and solve. Toda…
Overview:This popular book on this subject addresses the dynamic shifts in the retail landscape. In keeping with market-leading tradition, this edition stands out with updates on critical aspects of retailing like e-retailing, omnichannel retail, changes in consumer behaviour, sustainability, and ro…
OverviewBuilt to focus on what matters most in today’s high-tech, globalized world, the third edition of Digital Marketing combines curricula needs with practitioners’ insights from across the entire spectrum of the subject area. The book takes a thoroughly application-based approach and is usef…
OverviewThis edition of Consumer Behavior: Building Marketing Strategy continues its emphasis on marketing strategies influenced by culture, values, demography, and society. The primary purpose of this text is to provide students with a usable, managerial understanding of consumer behavior. The book…
OverviewLong established as one of the most authentic and comprehensive texts on the subject area, Designing and Managing the Supply Chain focuses on one crucial element of an organization's success: the link between the value it provides and its supply chain strategies. The title lays great emphasi…
OverviewThis book introduces students to this fast-changing field of marketing communications. While advertising is its primary focus, it is more than just an introductory advertising text because there is more to most organizations’ promotional programs than just advertising. The twelfth edition …
OverviewAlready a popular and well accepted text in the market for the subject, this edition of B2BMarketing carries on the legacy this text has created. ¬The book is comprehensive, well updatedand covers the entire gamut of B2B marketing by exploring the area through textand cases. Written with ou…
OVERVIEWProduct Design and Development, Seventh Edition, blends the perspectives of marketing, design, engineering, and manufacturing into a single, research-backed approach to product development. As a result, the book provides students of all kinds with an appreciation for the realities of industr…
OVERVIEWNew Products Management, now in its eleventh edition, is a comprehensive textbook on new product development and management. The book takes the management approach with the perspective of marketing. The text is interspersed with real-life examples and take-aways for practicing managers apart…
OVERVIEWUnderstanding market dynamics has always been a challenge. It becomes even more crucial intoday’s world of digital media and social networking. Designed to cater to majority of courses inMarketing, this book effectively elucidates the modern-day marketing breakthroughs. Thisthoroughly upda…
