Overview:This comprehensive textbook on Supply Chain Management bridges foundational theory and advanced industry practice by blending core concepts from logistics, marketing, and operations with real-world examples from leading global organizations and CSCMP Supply Chain Innovation Award finalists.…
Overview:Designed for undergraduate and postgraduate learners as well as aspiring product professionals, Product Management provides a comprehensive framework for understanding the principles, processes, and practices of contemporary product management. The text integrates customer and market unders…
Overview:Retailing Management by Michael Levy, Barton Weitz, and Dhruv Grewal is the world’s leading textbook on retail management, offering a strategic and analytical approach to retail operations. Now in its 11th global edition, it integrates the latest retailing trends, data analytics, omnichan…
Overview:“Advertising and Promotion” is a cutting-edge textbook offering a comprehensive exploration of the challenges faced by traditional media in the digital era. With a focus on evolving consumer behaviour, the book analyzes the implications of changing media consumption patterns on Integrat…
About the Book:Marketing 8e has been designed to show today’s social and digital students how marketing adds value and how firms maintain and rely on value for establishing lasting relationships with customers. The eighth edition represents the authors’ most extensive revision to date, explori…
About the Book:Social Media Marketing is a future-oriented textbook that treats social media as a discipline shaped by attention economics, platform power, and organizational constraints. Moving beyond tactical tips, it guides readers from foundational concepts to advanced themes like Generative AI,…
About the Book:This comprehensive text is an essential resource for understanding the dynamic world of marketing in the digital age. Designed to cater to a wide range of marketing courses, this edition combines foundational concepts with cutting-edge strategies to address technological advancements,…
About the Book:Services Marketing: Integrating Customer Focus Across the Firm provides a comprehensive resource for management students to understand and implement service strategies for competitive advantage. It equips readers with frameworks and tools applicable across industries by covering topic…
Overview:This popular and widely accepted text offers a comprehensive and practical exploration of sales and distribution management concepts, strategies, and applications. It is designed for students, instructors, and industry professionals. The book bridges the gap between theory and practice, add…
Overview:We live in a global, highly competitive, rapidly changing world that is increasingly influenced by digital data, expanded analytical capabilities, information technology, social media and more. The era of Big Data has brought about huge amounts of data to review, analyze and solve. Toda…
