About the Book:This edition emphasizes clarity, speed, and quality in business research, addressing the evolving needs of the industry and organizations adapting to technological advancements and post-COVID-19 challenges. It integrates foundational concepts, advanced methodologies, and real-world ap…
"This book is designed to discuss in a lucid and easy-to-understand manner, the theoryas well as applied aspects of business research. With many examples from the Indiancontext and a number of application exercises covering various research tools andtechniques, it will fulfill the requirements of th…
