OverviewThe Thirteenth Edition of Business Research Methods reflects a thoughtful revision of the text. Both students and professors will find thorough, current coverage of all business research topics presented with a balance of theory and practical application. The author has used managerial decis…
"This book is designed to discuss in a lucid and easy-to-understand manner, the theoryas well as applied aspects of business research. With many examples from the Indiancontext and a number of application exercises covering various research tools andtechniques, it will fulfill the requirements of th…
