Business Research Methods

1. Business Research : An Overview
2. Research Methods, Problems and Hypothesis
3. Business Research Designs
4. Methods and Techniques of Data Collection
5. Sampling
6. Attitude Measurement and Scales
7. Questionnaire Design
8. Data Preparation and Preliminary Analysis
9. Statistical Analysis and Interpretation of Data
10. Multivariate Analysis
11. T- Test and Anova
12. Business Research Report and Proposal Writing

"This book is designed to discuss in a lucid and easy-to-understand manner, the theoryas well as applied aspects of business research. With many examples from the Indiancontext and a number of application exercises covering various research tools andtechniques, it will fulfill the requirements of the students as well as teachers of thesubject. Designed to serve primarily as a text-book for business management students,it will also be useful as reference book by practising managers and researchers invarious fields."