Business Research Methods
13th Edition
9354600689
·
9789354600685
© 2021 | Published: September 28, 2021
OverviewThe Thirteenth Edition of Business Research Methods reflects a thoughtful revision of the text. Both students and professors will find thorough, current coverage of all business research topics presented with a balance of theory and practical…
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Part I: Building the Foundation for Research
1 Research Foundations and Fundamentals
2 The Research Process: An Overview
3 Stage 1: Clarify the Research Question
Part II: The Design of Business Research
4 Stage 2: Research Design, An Overview
5 Stage 2: Sampling Design
Appendix: Calculate the Sample Size
6 Stage 2: Data Collection Design: Qualitative Research
7 Stage 2: Data Collection Design: Observation Research
8 Stage 2: Data Collection Design: Experiments
9 Stage 2: Data Collection Design: Survey Research
Part III: Measurement
10 Stage 3: Measurement Foundations
11 Stage 3: Measurement Questions
Appendix: Sample Computer-Based Questions and Guidelines for Mobile Q
Appendix: Sources of Measurement
Questions
Appendix: More on Effective Measurement
Questions
12 Stage 3: Measurement Instruments
Part IV: Collect, Prepare and Examine the Data
13 Stage 3: Collect, Prepare, and Examine Data
Appendix: Better Tables
Appendix: Describing Data Statistically
Part V: Analyze and Interpret Data
14 Stage 4: Hypothesis Testing
15 Stage 4: Measures of Association
Part VI: Stage 5: Report the Research
16 Stage 5: Research Reports: Supported Insights and Recommendations
Appendix: Better Reports
Part VII: Research Project Overview
17 An Integrated Example
1 Research Foundations and Fundamentals
2 The Research Process: An Overview
3 Stage 1: Clarify the Research Question
Part II: The Design of Business Research
4 Stage 2: Research Design, An Overview
5 Stage 2: Sampling Design
Appendix: Calculate the Sample Size
6 Stage 2: Data Collection Design: Qualitative Research
7 Stage 2: Data Collection Design: Observation Research
8 Stage 2: Data Collection Design: Experiments
9 Stage 2: Data Collection Design: Survey Research
Part III: Measurement
10 Stage 3: Measurement Foundations
11 Stage 3: Measurement Questions
Appendix: Sample Computer-Based Questions and Guidelines for Mobile Q
Appendix: Sources of Measurement
Questions
Appendix: More on Effective Measurement
Questions
12 Stage 3: Measurement Instruments
Part IV: Collect, Prepare and Examine the Data
13 Stage 3: Collect, Prepare, and Examine Data
Appendix: Better Tables
Appendix: Describing Data Statistically
Part V: Analyze and Interpret Data
14 Stage 4: Hypothesis Testing
15 Stage 4: Measures of Association
Part VI: Stage 5: Report the Research
16 Stage 5: Research Reports: Supported Insights and Recommendations
Appendix: Better Reports
Part VII: Research Project Overview
17 An Integrated Example
Overview
The Thirteenth Edition of Business Research Methods reflects a thoughtful revision of the text. Both students and professors will find thorough, current coverage of all business research topics presented with a balance of theory and practical application. The author has used managerial decision-making as the theme of the book and provides the content and structure to ensure students grasp the business research function. This textbook also encourages and supports the completion of an in-depth business research project, if desired, by the professor
Key Features
• Extensive visual aids–pictures, diagrams, and graphs–are added to clarify and reinforce the concepts
• 31 fully integrated research process exhibits are given, which link concepts within the standalone chapters
• Fundamentals of research are taught first to help the students grow and learn gradually
• Substantial number of examples are added throughout the book
• Discussion questions make the topics taught more relevant and tie the link to the learning objectives
• Key terms and glossary to reinforce the language of research
• Good balance provided between theory and practical application of the topics
• Managerial decision-making is the key theme of the book
• Complete support for in-depth research project provided
• Structured content to help students to grasp even complex concepts easily
The Thirteenth Edition of Business Research Methods reflects a thoughtful revision of the text. Both students and professors will find thorough, current coverage of all business research topics presented with a balance of theory and practical application. The author has used managerial decision-making as the theme of the book and provides the content and structure to ensure students grasp the business research function. This textbook also encourages and supports the completion of an in-depth business research project, if desired, by the professor
Key Features
• Extensive visual aids–pictures, diagrams, and graphs–are added to clarify and reinforce the concepts
• 31 fully integrated research process exhibits are given, which link concepts within the standalone chapters
• Fundamentals of research are taught first to help the students grow and learn gradually
• Substantial number of examples are added throughout the book
• Discussion questions make the topics taught more relevant and tie the link to the learning objectives
• Key terms and glossary to reinforce the language of research
• Good balance provided between theory and practical application of the topics
• Managerial decision-making is the key theme of the book
• Complete support for in-depth research project provided
• Structured content to help students to grasp even complex concepts easily
