Advertising and Integrated Marketing Communications brings to fore a perfect balance between theory and practice aswell as planning and execution. The book introduces readers to the concept of integrated marketing communications,and its major tools, techniques and media, with a special focus on adve…
CHANGE YOUR COMPANY. CHANGE THE LIVES OF OTHERS. CHANGE THE WORLD.An INFLUENCER leads change.An INFLUENCER replaces bad behaviorswith powerful new skills.An INFLUENCER makes things happen.This is what it takes to be an INFLUENCER.Whether you're a CEO, a parent, or merely a person who wants to make a…
Business communication has undergone a major change in the past few years but the basic concepts remain the same.This book integrates the age-old concepts of communication with the new-age concepts thereby providing a seamlessequilibrium of conceptual and practical aspects of the subject.Written in …
Implement a powerful end-to-end SAP administration solutionGet peak performance from your SAP ERP infrastructure using the detailed implementation, maintenance, and support information in this comprehensive resource. SAP Basis Administration Handbook, NetWeaver Edition delivers integrated management…
Outperform the competition with Subir Chowdhury’s next-generation management system
“Nobody knows quality like Subir Chowdhury, and The Power of LEO reveals the elegant new approach he has pioneered with the world’s top companies. I couldn’t recommend this book more.”—Marshall Goldsmith,…
A real-world guide to becoming a top-performing equity analystPraise for Best Practices for Equity Research Analysts:"Jim Valentine has taken his decades of experience as a highly successful security analyst and written an effective and comprehensive guide to doing the job right. Ionly wish I had th…
A lean blueprint for creating long-term sustainability the Toyota way!Winner of the 2012 Shingo Research and Professional Publications AwardDuring Toyota’s highly publicized recalls of 2009 and 2010, the legendary carmaker’s 60-year-old reputation for operational excellence was put under the mic…
Gold Medal Winner--Tops Sales World's Best Sales and Marketing Book“Fast, fun and immensely practical.”—JOE SULLIVAN, Founder, Flextronics“Move over Neil Strauss and game theory. Pitch Anything reveals the next big thing in social dynamics: game for business.”—JOSH WHITFORD, Founder, Ech…
Today’s leading authority on the subject is the author, MIT Standish Professor of Management and Director of the System Dynamics Group, John D. Sterman. Sterman’s objective is to explain, in a true textbook format, what system dynamics is, and how it can be successfully applied to solve business…
“The Presentation Secrets of Steve Jobs reveals the operating system behindany great presentation and provides you with a quick-start guide to designyour ownpassionate interfaces with your audiences.” —Cliff Atkinson, author of Beyond Bullet Points and The Activist AudienceApple CEO Steve Job…
