"...Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on the Web, I first thought of Positioning...."David Bohnett, Chairman and Founder of GeoCities"One of the most important communicatio…
"If more business books were as useful, concise, and just plain fun to read as THE MCKINSEY WAY, the business world would be a better place." --Julie Bick, best-selling author of ALL I REALLY NEED TO KNOW IN BUSINESS I LEARNED AT MICROSOFT. "Enlivened by witty anecdotes, THE MCKINSEY WAY contains v…
This book provides simple but extremely useful guidelines for improving oral practice in English. The text is divided into two main parts: Part 1 contains conversations based on common daily situations, while Part 2 emphasizes particular structural or lexical features of the language. This book cont…
