OverviewIndia and World Geography, 6th Edition by Majid Hussain provides accurate, simple and engaging information on a wide range of topics in the physical, cultural and economic geography of India and the world. The principles of clarity, comprehension and brevity have been maintained throughout t…
OverviewOne of the best-selling titles of the subject area, Bharat Ka Bhugol has completed a decade. It is a comprehensive course book by the well-known Geographer Late Majid Husain, one of the flagship sellers in this segment. With the recent developments regarding administrative setup of the count…
OverviewThis edition of Consumer Behavior: Building Marketing Strategy continues its emphasis on marketing strategies influenced by culture, values, demography, and society. The primary purpose of this text is to provide students with a usable, managerial understanding of consumer behavior. The book…
OverviewPublic Administration, 2e by M Laxmikanth, thoroughly revised and updated almost after 10 years, bring to its readers a comprehensive volume which will enable them to acquire a complete and detailed understanding of the various aspects of the subject. The book is conceptualized as first part…
OverviewMeant for aspirants of the Civil Services Examination, this book comprehensively covers the syllabus of the subject –Modern Indian History (as indicated in General Studies Paper-I, Preliminary and Main Exams). The book is an all-inclusive text, with facts for Preliminary Exam and in-depth …
OverviewMcGraw-Hill presents the first edition of Modern India by Poonam Dalal Dahiya, an author popular among the UPSC community for her subject-matter expertise. The book provides a birds-eye view on history of modern India to the students appearing for UPSC Civil Services examination and other c…
OverviewBy offering the most engaging, clearly articulated, and conceptually sound text on strategic management, Crafting and Executing Strategy has been able to maintain its position as the leading textbook in strategic management for over 30 years With this latest edition, the authors have built o…
OverviewThis book introduces students to this fast-changing field of marketing communications. While advertising is its primary focus, it is more than just an introductory advertising text because there is more to most organizations’ promotional programs than just advertising. The twelfth edition …
OverviewMcGraw-Hill proudly presents the second edition of Objective Indian Polity by our best sellingauthor M Laxmikanth. This book is modelled on the latest edition of renowned Indian Polity book, covering the latest syllabus of Indian Polity in the Civil Services Preliminary examination. The book…
OVERVIEWThe entirely revamped and revised 6th edition of Study Package NTSE for Class X is an indispensable book designed as per the latest syllabus and the pattern of the NTSE Examination. The book is divided into 3 parts viz. Part 1- Mental Ability Test (MAT), Part 2- Scholastic Ability Test (SAT)…
