Crafting and Executing Strategy

Section A: Concepts and Techniques for Crafting and Executing StrategySection A: Introduction and Overview

1 What is Strategy and Why is it Important

2. Charting a Company's Direction

3. Evaluating a Company’s External Environment

 

Section B: Core Concepts and Analytical Tools

3. Evaluating a Company's External Environment

4. Evaluating a Company's Resources, Capabilities, and Competitiveness

 

Section C: Crafting a Strategy

5. The Five Generic Competitive Strategies

6. Strengthening a Company's Competitive Position

7. Strategies for Competing in International Markets

8. Corporate Strategy

9. Ethics, Corporate Social Responsibility, EnvironmentalSustainability, and Strategy

 

Section D: Executing the Strategy

10. Building an Organization Capable of Good Strategy Execution: People,Capabilities, and Structure

11. Managing Internal Operations

12. Corporate Culture and Leadership

 

 

Cases in Crafting and Executing Strategy

1. Mystic Monk Coffee

2. Airbnb in 2018

3. Wil’s Grill

4. Costco Wholesale in 2018: Mission, Business Model, and Strategy

5. Competition in the Craft Beer Industry in 2018

6. Fixer Upper: Expanding the Magnolia Brand

7. Under Armour’s Turnaround Strategy in 2018: Efforts to Revive North

8. MoviePass—Are Subscribers Loving It to Death?

9. TOMS Shoes: Expanding Its Successful One for One Business Model

10. Lola’s Market: Capturing A New Generation

11. iRobot in 2018: Can the Company Keep the Magic?

12. Chipotle Mexican Grill’s Strategy in 2018: Will the New CEO Be Ableto Rebuild Customer Trust and Revive Sales Growth?

13. Twitter Inc. in 2018: Too Little Too Late?

14. Netflix’s Strategy in 2018: Does the Company Have SufficientCompetitive Strength to Fight Off Aggressive Rivals?

15. Walmart’s Expansion into Specialty Online Retailing

16. Amazon.com, Inc.: Driving Disruptive Change in the U.S. GroceryMarket

17. Aliexpress: Can It Mount a Global Challenge to Amazon?

18. Tesla Motors in 2018: Will the New Model 3 Save the Company?

19. Mattel Incorporated in 2018: Can Ynon Kreiz Save the Toys?

20. Shearwater Adventures Ltd.

21. TJX Companies: It’s Strategy in Off-Price Home Accessories andApparel Retailing

22. IKEA’s International Marketing Strategy in China

Section B: Crafting Strategy in Diversified Companies

23. PepsiCo’s Diversification Strategy in 2018: Will the Company’s NewBusinesses Restore its Growth?

24. The Walt Disney Company: Its Diversification Strategy in 2018

Section C: Implementing and Executing Strategy

25. Robin Hood

26. Dilemma at Devil’s Den

27. Nucor Corporation in 2018: Contending with the Challenges of Low-CostForeign Imports and Launching Initiatives to Grow Sales and Market

28. Vail Resorts, Inc.

29. Starbucks in 2018: Striving for Operational Excellence andInnovation

Section D: Strategy, Ethics, and Social Responsibility

30. Concussions in Collegiate and Professional Football: Who HasResponsibility to Protect Players?

31. Chaos at Uber: The New CEO’s Challenge

32. Profiting from Pain: Business and the U.S. Opioid Epidemic

Overview


By offering the most engaging, clearly articulated, and conceptually sound text on strategic management, Crafting and Executing Strategy has been able to maintain its position as the leading textbook in strategic management for over 30 years With this latest edition, the authors have built on this strong foundation, maintaining the attributes of the book that have long made it the most teachable text on the market, while updating the content, sharpening its presentation, and providing enlightening new illustrations and examples. This edition maintains the twelve-chapter structure, while updating the text, examples and cases in line with the latest developments in the theory and practice of strategic management


Key Features


• Already established as a popular textbook on the subject area, Crafting and Executing Strategy, 22 e continues to                take the legacy forward with recent updates This edition will include
• Integrated coverage of the two most popular perspectives of strategic management positioning theory and resource-            based theory
• Provides the clearest, easiest to understand presentation of the value price cost framework
• Full length chapter on business ethics, corporate social responsibility and environmental sustainability
• Unrivalled case collection of 32 exhaustive cases with a wide array of sectors and organizations
• Optional capability to use the text case simulation approach for better instilling of concepts in students through                  using companion strategy games — Business Strategy Game and GLO-BUS

• Crafting and Executing Strategy