Influencer: The New Science of Leading Change, Second Edition (Hardcover)
Part 1. T he New Science of Leading Change
1. Leadership Is Influence
Leadership calls for changing people's behavior. Influencers are those leaders who understand how to create rapid, profound, and sustainable behavior change.
2. The Three Keys to Influence
Influencers do three things better than others. They are clearer about the results they want to achieve and how they will measure them. They focus on a small number of vital behaviors that will help them achieve those results. They overdetermine change by amassing six sources of influence that both motivate and enable the vital behaviors.
3. Find Vital Behaviors
Not all moments are created equal. Influencers focus on helping people change a small number of high-leverage behaviors during crucial moments.
Part 2. Engage Six Sources
4. Help Them Love What They Hate
Personal Motivation
Influencers help people change how they feel about vital behaviors by connecting them with human consequences both through direct experience and through potent stories.
5. Help Them Do What They Can't
Personal Ability
New behavior requires new skills. Overinvest in helping people learn how to master skills and emotions.
6. Provide Encouragement
Social Motivation
Harness the power of social influence by engaging leaders and opinion leaders in encouraging vital behaviors.
7. Provide Assistance
Social Ability
People need more than just encouragement; they often need help in order to change how they act during crucial moments.
8. Change Their Economy
Structural Motivation
Modestly and intelligently reward early successes. Punish only when necessary. Be sure to use incentives third, not first.
9. Change Their Space
Structural Ability
Change people's physical surroundings to make good behavior easier and bad behavior harder.
10 Become an Influencer
Influence doesn't come by accident. It comes through careful diagnosis, patient testing, and eventual success with all three keys to influence.
Works Cited
Index
An INFLUENCER leads change.
An INFLUENCER replaces bad behaviorswith powerful new skills.
An INFLUENCER makes things happen.
This is what it takes to be an INFLUENCER.
Whether you're a CEO, a parent, or merely a person who wants to make a difference, you probably wish you hadmore influence with the people in your life. But most of us stop trying to make change happen because we believe itis too difficult, if not impossible. We learn to cope rather than learning to influence.
From the bestselling authors who taught the world how to have Crucial Conversations comes the new editionof Influencer, a thought-provoking book that combines the remarkableinsights of behavioral scientists and business leaders with the astonishing stories of high-powered influencersfrom all walks of life. You'll be taughteach and every step of the influence process--including robust strategies for making change inevitable in yourpersonal life, your business, and your world. You'll learn how to:
- Identify high-leverage behaviors that lead to rapid and profound change
- Apply strategies for changing both thoughts and actions
- Marshal six sources of influence to make change inevitable
Influencer takes you on a fascinating journey from San Francisco to Thailand to South Africa, where you'll see how seemingly "insignificant" people are making incredibly significant improvements in solving problems others would think impossible. You'll learn how savvy folks make change not only achievable and sustainable, but inevitable. You'll discover breakthrough ways of changing the key behaviors that lead to greater safety, productivity, quality, and customer service.
No matter who you are or what you do, you'll never learn a more valuable or important set of principles andskills. Once you tap into the power of influence, you can reach out and help others work smarter, grow faster,live, look, and feel better--and even save lives. The sky is the limit . . . for an Influencer.
PRAISE FOR INFLUENCER:
"AN INSTANT CLASSIC! Whether you're leading change or changing your life, this book delivers." -- Stephen R. Covey, author of The 7 Habits of Highly Effective People
"Ideas can change the world-but only when coupled with influence--the ability to change hearts, minds, and behavior. This book provides a practical approach to lead change and empower us all to make a difference." -- Muhammad Yunus, Nobel Peace Prize Winner
"Influencing human behavior is one of the most difficult challenges faced by leaders. This book provides powerful insight into how to make behavior change that will last." -- Sidney Taurel, Chairman and Chief Executive Officer, Eli Lilly and Company
"If you are truly motivated to make productive changes in your life, don't put down this book until you reach the last page. Whether dealing with a recalcitrant teen, doggedly resistant coworkers, or a personal frustration that 'no one ever wants to hear my view,' Influencer can help guide you in making the changes that put you in the driver's seat." -- Deborah Norville, anchor of Inside Edition and bestselling author