OverviewThis is one of the most popular titles on business law in India. Since its launch in 2005, Legal Aspects of Business has come a long way in winning hearts across the length and breadth of the country in the two decades of its existence. The focus of the book is making the teaching and learni…
OverviewOften the only difference between chaos and a smoothly functioning operation is leadership; this book is about that difference. Leadership is state of the art in its discussions, presents concepts in an easy-to understand format and allows students to be active participants in learning. By e…
OverviewStatistical Techniques in Business and Economics provides readers with an introductory survey of descriptive and inferential statistics. The text is interspersed with examples and exercises focusing on business applications as well as on the current world around us. The book supports the dev…
OverviewThe role of financial derivatives in risk management has been recognised widely in the financial sector. These instruments have a wide range of use in a stand-alone way as well as in combinations. Several students and corporate executives attempting to learn this subject have felt the need…
OverviewThis book focuses on human resource issues and how HR is a key component of any company’s overall corporate strategy. The approach it takes to teach human resource management involves engaging students in learning through the use of real-world examples and best practices, focusing them on …
OVERVIEWFinancial Markets and Institutions, 7e offers a distinct analysis of the risks faced by investors and savers interacting through financial institutions and financial markets. It also introduces strategies that can be adopted to control and manage risks. Special emphasis is placed on new area…
OverviewManagement Accounting, now in its eighth edition, continues to offer its readers an in-depth analysis regarding usage of accounting information for financial analysis, profit planning, cost control and decision- making. The authors have adopted an exceptional outcome-based learning approach …
OverviewAlready a popular and well accepted text in the market for the subject, this edition of B2BMarketing carries on the legacy this text has created. ¬The book is comprehensive, well updatedand covers the entire gamut of B2B marketing by exploring the area through textand cases. Written with ou…
OVERVIEWNow in its 2nd edition, Business Statistics: Text and Problems - With Introduction to Business Analytics covers the ambit of Business Statistics. Retaining the lucidity and comprehensibility of the preceding edition, this edition is further enriched with the concepts of big data and introduc…
