OverviewRetailing Management, Tenth Edition, highlights the many ways the retail industry has transformed and evolved over the past few years. In keeping with its market-leading tradition, this tenth edition focuses on key strategic issues with an emphasis on financial considerations and implementat…
OverviewThis book discusses key topics related to communication and soft skills and explains their importance in light of the concept of personality development. The book is designed to bridge the gap between the theory and practice of soft skills. It is targeted at individuals preparing themselves …
OverviewThis book, one of the most thorough texts on business analytics, is created especially for management students. It offers a comprehensive approach to business analytics that combines qualitative reasoning with quantitative tools to pinpoint important business issues. It turns analytics into …
OverviewThis popular textbook on International Business is comprehensive and descriptive in nature. It captures latest events, statistics, examples, and includes new insights from latest research and covers relevant topics. The rich pedagogy used in the text contains opening and closing cases, and …
OverviewThis new edition of Human Resource Management includes new cases and examples to make the book contemporary and more relevant for its readers. It offers comprehensive discussion on all major areas of the subject. Emerging trends, recent examples, scenario analysis and hands-on exercises w…
OverviewThis book with its unique nature and approach presents corporate financial statements in the Indian context (with Ind AS). It is aimed at readers looking for short and crisp discussion on the subject with ample examples and illustrations. With simple and easy to understand pedagogy, it is r…
OverviewA popular choice of academicians and students since its first launch in 1977, Financial Management by Prasanna Chandra has gone a long way in winning hearts across the length and breadth of the country in the first four decades of its existence. The eleventh edition will carry the baton and…
OverviewThis is one of the most popular titles on business law in India. Since its launch in 2005, Legal Aspects of Business has come a long way in winning hearts across the length and breadth of the country in the two decades of its existence. The focus of the book is making the teaching and learni…
OverviewThis edition of Consumer Behavior: Building Marketing Strategy continues its emphasis on marketing strategies influenced by culture, values, demography, and society. The primary purpose of this text is to provide students with a usable, managerial understanding of consumer behavior. The book…
