OverviewThis edition of Consumer Behavior: Building Marketing Strategy continues its emphasis on marketing strategies influenced by culture, values, demography, and society. The primary purpose of this text is to provide students with a usable, managerial understanding of consumer behavior. The book…
OverviewOften the only difference between chaos and a smoothly functioning operation is leadership; this book is about that difference. Leadership is state of the art in its discussions, presents concepts in an easy-to understand format and allows students to be active participants in learning. By e…
OverviewThis revised edition of Principles of Management will be updated to incorporate latest trends inmanagement along with new cases and examples The title offers comprehensive discussion on all major areas of principles of management and organizational behavior Emerging topics, recent examples, …
OverviewThe eighth edition of the text, just like the last seven editions, focus on the basics and managerial perspective. International Financial Management provides students with a foundation for analysis that will serve them well in their careers ahead. The decision-making process is presented th…
OverviewStatistical Techniques in Business and Economics provides readers with an introductory survey of descriptive and inferential statistics. The text is interspersed with examples and exercises focusing on business applications as well as on the current world around us. The book supports the dev…
OverviewThis book provides an in-depth understanding of basic quantitative tools and techniques required in analytical evaluations and managerial decision-making. With the updated content, it continues to provide rich pedagogical support including relatively large-sized practical problems to aid dec…
OverviewThis book introduces students to this fast-changing field of marketing communications. While advertising is its primary focus, it is more than just an introductory advertising text because there is more to most organizations’ promotional programs than just advertising. The twelfth edition …
OverviewThe role of financial derivatives in risk management has been recognised widely in the financial sector. These instruments have a wide range of use in a stand-alone way as well as in combinations. Several students and corporate executives attempting to learn this subject have felt the need…
OVERVIEWFinancial Markets and Institutions, 7e offers a distinct analysis of the risks faced by investors and savers interacting through financial institutions and financial markets. It also introduces strategies that can be adopted to control and manage risks. Special emphasis is placed on new area…
OverviewAlready a popular and well accepted text in the market for the subject, this edition of B2BMarketing carries on the legacy this text has created. ¬The book is comprehensive, well updatedand covers the entire gamut of B2B marketing by exploring the area through textand cases. Written with ou…
