OverviewOften the only difference between chaos and a smoothly functioning operation is leadership; this book is about that difference. Leadership is state of the art in its discussions, presents concepts in an easy-to understand format and allows students to be active participants in learning. By e…
OverviewThis revised edition of Principles of Management will be updated to incorporate latest trends inmanagement along with new cases and examples The title offers comprehensive discussion on all major areas of principles of management and organizational behavior Emerging topics, recent examples, …
OverviewStatistical Techniques in Business and Economics provides readers with an introductory survey of descriptive and inferential statistics. The text is interspersed with examples and exercises focusing on business applications as well as on the current world around us. The book supports the dev…
OverviewThis book provides an in-depth understanding of basic quantitative tools and techniques required in analytical evaluations and managerial decision-making. With the updated content, it continues to provide rich pedagogical support including relatively large-sized practical problems to aid dec…
OverviewThe Sixteenth Edition of Managerial Accounting builds on the basic philosophy of relevance, accuracy, and clarity reflected in all previous editions. The text continues to focus on explaining the concepts in a simple manner while providing easy-to-follow examples. The book offers exhaustive …
OverviewThis book introduces students to this fast-changing field of marketing communications. While advertising is its primary focus, it is more than just an introductory advertising text because there is more to most organizations’ promotional programs than just advertising. The twelfth edition …
OverviewThe role of financial derivatives in risk management has been recognised widely in the financial sector. These instruments have a wide range of use in a stand-alone way as well as in combinations. Several students and corporate executives attempting to learn this subject have felt the need…
OverviewThis book focuses on human resource issues and how HR is a key component of any company’s overall corporate strategy. The approach it takes to teach human resource management involves engaging students in learning through the use of real-world examples and best practices, focusing them on …
OVERVIEWFinancial Markets and Institutions, 7e offers a distinct analysis of the risks faced by investors and savers interacting through financial institutions and financial markets. It also introduces strategies that can be adopted to control and manage risks. Special emphasis is placed on new area…
OverviewManagement Accounting, now in its eighth edition, continues to offer its readers an in-depth analysis regarding usage of accounting information for financial analysis, profit planning, cost control and decision- making. The authors have adopted an exceptional outcome-based learning approach …
