OVERVIEW The thoroughly revised and updated fifteenth edition takes an international view of management. This edition comprehensively covers the latest management advancements. Entrepreneurial and innovative perspectives of management are integrated throughout this edition. Based on real-life busin…
OVERVIEWThis revised fourth edition of Marketing Research continues to provide a crisp, clear, and easy-to-understand view of the methods, processes and techniques used in marketing research. The book has been updated to reflect some recent developments in the subject area that aid managerial decisi…
OVERVIEWHere are immediate eye-opening solutions to the dozens of tough challenges you face every day at work, both in person and online, drawn from corporate communications consultant Leil Lowndes’s more than 20 years of training business professionals. To succeed today, you must exhibit the 5 Cs…
OVERVIEWA tectonic shift in the practice of marketing is underway. Digital technology, social media, and e-commerce have radically changed the way consumers access information, order products, and shop for services. Using the latest technologies—cloud, mobile, social, internet of things (loT), and…
OverviewThe seventh edition of our hallmarked text on Services Marketing by Zeithaml, Bitner, Gremler and Pandit, introduces readers to the vital role that services play in economy and its future. Services dominate the advance economy of the world, and virtually all companies view services as critic…
The go-to guide to strategic talent management— revised and reorganized for the new world of business HR professionals, CEOs, and high-level executives routinely consult The Talent Management Handbook to drive spectacular results for their staff and for their organization. This comprehensive guid…
Take the Kata path to scientific thinking and superior results!In this long-awaited companion to the groundbreaking book Toyota Kata, Mike Rother takes you to the next level of developing business mindset and capability for the 21st Century. Much more than a list of management concepts, The Toyota K…
The formula for Lean success! Toyota veterans reveal how to build continuous improvement into your company’s DNA Ever since Toyota introduced the revolutionary Toyota Production System (TPS), businesses have tried to replicate Toyota’s success. Few have succeeded over the long term. What busin…
Are you spending too much on R&D? Too little? Is your innovation program successful? And how do you measure that success?Your company is spending millions on R&D every year, but despite your best efforts, that R&D isn’t driving growth. If you’re like 95% of firms, you aren’t invest…
This new edition continues to offer the readers, a complete understanding of the functioning of the whole set of banking and non-banking institutions as well as all the markets for short-term and long-term financial instruments and financial services. It discusses in detail, the major issues in fi…