OVERVIEWProduct Design and Development, Seventh Edition, blends the perspectives of marketing, design, engineering, and manufacturing into a single, research-backed approach to product development. As a result, the book provides students of all kinds with an appreciation for the realities of industr…
OVERVIEWThe thoroughly revised 2nd edition of Behavioral Finance is designed as a textbook for students of MBA and CFA Programme. It will also serve a reference book for investment practitioners and corporate finance executives. The book discusses financial decision-making and financial markets …
OVERVIEWInternational Marketing addresses global issues and describes concepts relevant to all international marketers, regardless of their international involvement. Notwithstanding the extent of global perspective that firms may have, they are affected by the competitive activity in the global mar…
OVERVIEWNow in its Sixth Edition, Cost Accounting continues to focus on various aspects– cost ascertainment, cost analysis and control, and managerial decision making – in a logical and comprehensive manner. The revised edition is specially designed with extensive theoretical inputs, large numbe…
OVERVIEW The thoroughly revised and updated fifteenth edition takes an international view of management. This edition comprehensively covers the latest management advancements. Entrepreneurial and innovative perspectives of management are integrated throughout this edition. Based on real-life busin…
OVERVIEWNow in its Eleventh Edition, Indian Financial System continues to focus on emerging organizational/structural/institutional and regulatory/policy developments in the financial sector in India. The book comprehensively covers the development of the industrial financial system in India based o…
OverviewNow in its Tenth Edition, Financial Services continues to be the leading textbook, aimed at reflecting the current regulatory and policy developments in the financial sector in India. The text has been substantially revised to include all the significant updates- notable policy and operation…
OVERVIEWThis revised fourth edition of Marketing Research continues to provide a crisp, clear, and easy-to-understand view of the methods, processes and techniques used in marketing research. The book has been updated to reflect some recent developments in the subject area that aid managerial decisi…
OVERVIEWHere are immediate eye-opening solutions to the dozens of tough challenges you face every day at work, both in person and online, drawn from corporate communications consultant Leil Lowndes’s more than 20 years of training business professionals. To succeed today, you must exhibit the 5 Cs…
