Behavioral Finance, 2/E

Part I Neoclassical Finance and Behavioral Challenge
1. Rational Markets Hypothesis and the Challenge of Behaviorists
2. Foundations of Rational Finance


Part II Heuristics and Biases
3. Heuristic Simplification: Information Processing Errors
4. Self-Deception
5. Emotional Factors, Social Influences, and Varied Wants


Part III Foundations of Behavioral Finance
6. Prospect Theory and Mental Accounting
7. Challenges to Efficient Markets Hypothesis
8. Neuro-scientific and Evolutionary Perspective


Part IV Behavioral Aspects of Investing
9. Investor Behavior
10. Market Outcomes
11. Value Investing


Part V Behavioral Corporate Finance
12. Behavioral Corporate Finance
13. Building a Smart Organization


Part VI Other Insights
14. Wisdom from Other Sources


Appendix A: Global Financial Crisis 
Appendix B: Outline for a 3-Credit Course in Behavioral Finance 




Bibliography 
Glossary 
Index

OVERVIEW
The thoroughly revised 2nd edition of Behavioral Finance is designed as a textbook for students of MBA and CFA   Programme. It will also serve a reference book for investment practitioners and corporate finance executives. The book discusses financial decision-making and financial markets from the perspective of behavioral sciences and allied disciplines. It expounds theories of behavioral finance and explores ways and means of injecting greater rationality in financial and investment decisions making.




KEY FEATURES
• An overview of Behavioral Finance
• New and updated content in chapters 2-14
• A new mini case on Behavioral Biases and Asset Allocation
• 16 new Appendices such as Expectations Investing Process, Left Brain, Right Stuff, and The Paradox of Choice

• Behavioral Finance