Business Analytics: Communicating With Numbers
2nd Edition
9355323492
·
9789355323491
© 2023 | Published: May 16, 2023
OverviewThis book, one of the most thorough texts on business analytics, is created especially for management students. It offers a comprehensive approach to business analytics that combines qualitative reasoning with quantitative tools to pinpoint i…
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1. Introduction to Business Analytics
2. Summary Measures
3. Data Visualization
4. Probability and Probability Distributions
5. Statistical Inference
6. Regression Analysis
7. More Topics in Regression Analysis
8. Logistic Regression
9. Forecasting with Time Series Data
10. Introduction to Data Mining
11. Supervised Data Mining: k-Nearest Neighbors and Naïve Bayes
12. Supervised Data Mining: Decision Trees
13. Unsupervised Data Mining
14. Spreadsheet Modeling
15. Risk Analysis and Simulation
16. Optimization: Linear Programming
17. More Applications in Optimization
APPENDIXES
APPENDIX A Data Management and Wrangling
APPENDIX B Big Data Sets: Variable Description and Data Dictionary
APPENDIX C Getting Started with Excel and Excel Add-Ins
APPENDIX D Getting Started with R
APPENDIX E Answers to Selected Exercises
Index
2. Summary Measures
3. Data Visualization
4. Probability and Probability Distributions
5. Statistical Inference
6. Regression Analysis
7. More Topics in Regression Analysis
8. Logistic Regression
9. Forecasting with Time Series Data
10. Introduction to Data Mining
11. Supervised Data Mining: k-Nearest Neighbors and Naïve Bayes
12. Supervised Data Mining: Decision Trees
13. Unsupervised Data Mining
14. Spreadsheet Modeling
15. Risk Analysis and Simulation
16. Optimization: Linear Programming
17. More Applications in Optimization
APPENDIXES
APPENDIX A Data Management and Wrangling
APPENDIX B Big Data Sets: Variable Description and Data Dictionary
APPENDIX C Getting Started with Excel and Excel Add-Ins
APPENDIX D Getting Started with R
APPENDIX E Answers to Selected Exercises
Index
Overview
This book, one of the most thorough texts on business analytics, is created especially for management students. It offers a comprehensive approach to business analytics that combines qualitative reasoning with quantitative tools to pinpoint important business issues. It turns analytics into decisions that boost company performance. In addition to rehashing the sections on R and R codes, the Special Indian Edition also includes cases, examples, and data that are relevant to India.
Key Features
• Holistic Approach to Data Analytics
• Integrated Introductory Cases
• Integration of Microsoft Excel®, Analytic Solver, and R
• Writing with Big Data
• Emphasis on Data Mining
• Inclusion of New Cases and Examples from the Indian Context
This book, one of the most thorough texts on business analytics, is created especially for management students. It offers a comprehensive approach to business analytics that combines qualitative reasoning with quantitative tools to pinpoint important business issues. It turns analytics into decisions that boost company performance. In addition to rehashing the sections on R and R codes, the Special Indian Edition also includes cases, examples, and data that are relevant to India.
Key Features
• Holistic Approach to Data Analytics
• Integrated Introductory Cases
• Integration of Microsoft Excel®, Analytic Solver, and R
• Writing with Big Data
• Emphasis on Data Mining
• Inclusion of New Cases and Examples from the Indian Context
