Managerial Economics, 3e, provides a detailed introduction of economic concepts to management students. It illustrates the technique of systematic problem solving and taking effective decisions by applying concepts of economics in different situations. With its unique integrative approach, this revi…
This new edition continues to offer the readers, a complete understanding of the functioning of the whole set of banking and non-banking institutions as well as all the markets for short-term and long-term financial instruments and financial services. It discusses in detail, the major issues in fi…
"This edition continues to provide a concise and systematic account of concepts, theories and practices of macroeconomics, with an emphasis on India. It seeks to improve the treatment by enhancing its topical coverage and learning tools, besides updating all economic data. The text has been primaril…
This book discusses the core areas of business law - law of contract, law of partnership, law related to saleof goods, and negotiable instruments. The new edition enhances the appeal of the book by incorporatingdiscussion on the Information Technology Act, 2000 and the Limited Liability Partnership …
Advertising and Integrated Marketing Communications brings to fore a perfect balance between theory and practice aswell as planning and execution. The book introduces readers to the concept of integrated marketing communications,and its major tools, techniques and media, with a special focus on adve…
OverviewThere are some basic questions that an investor or a shareholder would have in mind while going through the financial statements of a firm:Ø What are the types of assets of an entity? How valuable are they? Can they be liquidated easily or will they become a risk for the entity over time?…
Covering funds and working capital, capital invested and factors affecting fund requirements, and fund flow and cash flow statement, this new edition also emphasizes on:Ø liquidity quotient of a business entityØ sources and uses of fundØ control on working capital that dif…
Similar to the earlier edition, various intriguing portions have been dealt with through amusing conversations infused with witty answers relating to P&L Statement. Additionally, the new edition elaborates on certain other equally important sections of the P&L Statement that were not address…
It has been 20 years since the last edition of this classic text. Kevin Wainwright, a long time user of the text (British Columbia University and Simon Fraser University), has executed the perfect revision—-he has updated examples, applications and theory without changing the elegant, precise pre…
