We are delighted to present the thoroughly revised edition of Business Environment by best-selling author Justin Paul. The text has been updated with information on contemporary topics along with more than 35 new case studies, including 30 video cases. Overall 75 industry-based cases studies suppo…
Financial Management by Khan and Jain is one book in the Indian market which deals with topics following step by step learning approach, backed by large number of solved problems. Keeping in line with the previous editions, this 8th edition brings out the explanation of theories, concepts and techni…
This book is designed to meet the course requirements of undergraduate and graduate courses in Negotiation. The text provides clarity of concepts and theory addressing different approaches to negotiation and its applications. Each chapter consists of a case study, discussion question, activity and e…
Managerial Economics, 3e, provides a detailed introduction of economic concepts to management students. It illustrates the technique of systematic problem solving and taking effective decisions by applying concepts of economics in different situations. With its unique integrative approach, this revi…
This new edition continues to offer the readers, a complete understanding of the functioning of the whole set of banking and non-banking institutions as well as all the markets for short-term and long-term financial instruments and financial services. It discusses in detail, the major issues in fi…
"This edition continues to provide a concise and systematic account of concepts, theories and practices of macroeconomics, with an emphasis on India. It seeks to improve the treatment by enhancing its topical coverage and learning tools, besides updating all economic data. The text has been primaril…
This book discusses the core areas of business law - law of contract, law of partnership, law related to saleof goods, and negotiable instruments. The new edition enhances the appeal of the book by incorporatingdiscussion on the Information Technology Act, 2000 and the Limited Liability Partnership …
Advertising and Integrated Marketing Communications brings to fore a perfect balance between theory and practice aswell as planning and execution. The book introduces readers to the concept of integrated marketing communications,and its major tools, techniques and media, with a special focus on adve…
OverviewThere are some basic questions that an investor or a shareholder would have in mind while going through the financial statements of a firm:Ø What are the types of assets of an entity? How valuable are they? Can they be liquidated easily or will they become a risk for the entity over time?…
