This book discusses the core areas of business law - law of contract, law of partnership, law related to saleof goods, and negotiable instruments. The new edition enhances the appeal of the book by incorporatingdiscussion on the Information Technology Act, 2000 and the Limited Liability Partnership …
Advertising and Integrated Marketing Communications brings to fore a perfect balance between theory and practice aswell as planning and execution. The book introduces readers to the concept of integrated marketing communications,and its major tools, techniques and media, with a special focus on adve…
OverviewThere are some basic questions that an investor or a shareholder would have in mind while going through the financial statements of a firm:Ø What are the types of assets of an entity? How valuable are they? Can they be liquidated easily or will they become a risk for the entity over time?…
Covering funds and working capital, capital invested and factors affecting fund requirements, and fund flow and cash flow statement, this new edition also emphasizes on:Ø liquidity quotient of a business entityØ sources and uses of fundØ control on working capital that dif…
Similar to the earlier edition, various intriguing portions have been dealt with through amusing conversations infused with witty answers relating to P&L Statement. Additionally, the new edition elaborates on certain other equally important sections of the P&L Statement that were not address…
It has been 20 years since the last edition of this classic text. Kevin Wainwright, a long time user of the text (British Columbia University and Simon Fraser University), has executed the perfect revision—-he has updated examples, applications and theory without changing the elegant, precise pre…
The function of a correctly prepared Balance Sheet is to exhibit the true and correct view of the state of affairs of any concern. This new edition targets those questions related to the Balance Sheet that arise from some tricky sounding financial jargons which play important role in determining t…
Business communication has undergone a major change in the past few years but the basic concepts remain the same.This book integrates the age-old concepts of communication with the new-age concepts thereby providing a seamlessequilibrium of conceptual and practical aspects of the subject.Written in …
"This book is designed to discuss in a lucid and easy-to-understand manner, the theoryas well as applied aspects of business research. With many examples from the Indiancontext and a number of application exercises covering various research tools andtechniques, it will fulfill the requirements of th…
This book aims to provide insights into the complexities of moral and ethical issues inbusiness and society. The contents and concepts have been exhaustively illustratedwith examples mostly from Indian business context. With its approach and coverage,the book will be suitable for requirements of stu…
