OVERVIEWThis comprehensively revised edition of NCERT General Studies is exclusively created as per the latest NCERT syllabus. This book is a one-stop compilation of the basic, elementary knowledge of all subjects that are tested in the Civil Services and State Services Examinations. Woven together …
OVERVIEWBusiness Correspondence and Report Writing is a comprehensive textbook on business communication area. This newly revised edition carries the legacy forward and usher in new perspective to the area as per the latest curricula requirements. It includes a new chapter on computer-mediated commu…
OVERVIEWProduct Design and Development, Seventh Edition, blends the perspectives of marketing, design, engineering, and manufacturing into a single, research-backed approach to product development. As a result, the book provides students of all kinds with an appreciation for the realities of industr…
OVERVIEWNew Products Management, now in its eleventh edition, is a comprehensive textbook on new product development and management. The book takes the management approach with the perspective of marketing. The text is interspersed with real-life examples and take-aways for practicing managers apart…
OVERVIEWThe thoroughly revised 2nd edition of Behavioral Finance is designed as a textbook for students of MBA and CFA Programme. It will also serve a reference book for investment practitioners and corporate finance executives. The book discusses financial decision-making and financial markets …
OVERVIEWMastering Numerical and Objectives of Physics ClassI X is a thoroughly revised book based on latest CBSE syllabus. It aims to improve conceptual understanding and problem-solving skills of students that would enable them to score well in all the examinations conducted in the Descriptive and …
OVERVIEWMastering Numerical and Objectives of Physics Class X is a thoroughly revised book based on latest CBSE syllabus. It aims to improve conceptual understanding and problem-solving skills of students that would enable them to score well in all the examinations conducted in the Descriptive and O…
OVERVIEWDesigned to appeal to under prepared students and readers turned off by dense text cartoons, sidebars, icons, and other graphic pointers get the material across fast concise text focuses on the essence of the subject delivers expert help from teachers who are authorities in their fields perf…
OVERVIEWInternational Marketing addresses global issues and describes concepts relevant to all international marketers, regardless of their international involvement. Notwithstanding the extent of global perspective that firms may have, they are affected by the competitive activity in the global mar…
