OVERVIEWProduct Design and Development, Seventh Edition, blends the perspectives of marketing, design, engineering, and manufacturing into a single, research-backed approach to product development. As a result, the book provides students of all kinds with an appreciation for the realities of industr…
OVERVIEWThe thoroughly revised 2nd edition of Behavioral Finance is designed as a textbook for students of MBA and CFA Programme. It will also serve a reference book for investment practitioners and corporate finance executives. The book discusses financial decision-making and financial markets …
OVERVIEWMastering Numerical and Objectives of Physics ClassI X is a thoroughly revised book based on latest CBSE syllabus. It aims to improve conceptual understanding and problem-solving skills of students that would enable them to score well in all the examinations conducted in the Descriptive and …
OVERVIEWMastering Numerical and Objectives of Physics Class X is a thoroughly revised book based on latest CBSE syllabus. It aims to improve conceptual understanding and problem-solving skills of students that would enable them to score well in all the examinations conducted in the Descriptive and O…
OVERVIEWDesigned to appeal to under prepared students and readers turned off by dense text cartoons, sidebars, icons, and other graphic pointers get the material across fast concise text focuses on the essence of the subject delivers expert help from teachers who are authorities in their fields perf…
OVERVIEWInternational Marketing addresses global issues and describes concepts relevant to all international marketers, regardless of their international involvement. Notwithstanding the extent of global perspective that firms may have, they are affected by the competitive activity in the global mar…
Overview This thoroughly revised second edition introduces application of big data to various domains --- from farming to healthcare to managing traffic and many more. The book takes a big leap with introduction of three new primer on Data Modeling and Management, Artificial Intelligence and care…
OVERVIEWEnterprise Resource Planning (ERP) by Alexis Leon – In print for over two decades, continues to be a one-stop reference on the subject covering Basic Concepts, Benefits and Risks, ERP Related Technology, ERP Implementation Process, ERP Deployment Models, ERP Operations and Management, E-Bu…
OVERVIEWThe second edition of ‘Business Process Reengineering’ encompasses the theoretical background as well as the conceptual framework of Business Process Reengineering. With management students being the primary audience, the book covers the strategic perspectives, models, implementation, su…
