Overview:The fourth edition of International Human Resource Management delves into the latest trends and developments in the field, incorporating new cases and examples. It deepens its focus on the expanding horizon of international busin…
Overview:Ethics, Integrity, and Aptitude comprehensively covers the second part of UPSC General Studies Paper IV and helps aspirants in in-depth preparation for this paper. The model answers provided in this book are designed to come in handy for the Ethics paper. It explains the basics of case stud…
Overview: This book brings conceptual frameworks to life through examples that cover products and services from companies that students are familiar with, such as Facebook, Amazon, Google, Tesla, Starbucks, Apple etc. It offers a unique learning experience combining theory and practice of strategic…
OverviewThis book discusses key topics related to communication and soft skills and explains their importance in light of the concept of personality development. The book is designed to bridge the gap between the theory and practice of soft skills. It is targeted at individuals preparing themselves …
OverviewThis new edition of Human Resource Management includes new cases and examples to make the book contemporary and more relevant for its readers. It offers comprehensive discussion on all major areas of the subject. Emer…
OverviewHistory being an integral subject for UPSC, this book has enormous importance to the Prelim and Main candidates. Since 2013, Post-Independence India has emerged as a significant part of the UPSC and state PSCs exam syllabus. In it, special attention has been paid to the requirements of new a…
OverviewSamanya Adhyayan Prashnapatra I, with its qualitatively restructured content, is presented in precise and crisp form with updated facts and data along with questions based on structured analysis. The analysis is on the emerging trends. It is a compiled study material with a quintessential ap…
OverviewThis book introduces students to this fast-changing field of marketing communications. While advertising is its primary focus, it is more than just an introductory advertising text because there is more to most organizations’…
