OVERVIEWDesigned to appeal to under prepared students and readers turned off by dense text cartoons, sidebars, icons, and other graphic pointers get the material across fast concise text focuses on the essence of the subject delivers expert help from teachers who are authorities in their fields perf…
OVERVIEWInternational Marketing addresses global issues and describes concepts relevant to all international marketers, regardless of their international involvement. Notwithstanding the extent of global perspective that firms may have, they are affected by the competitive activity in the global mar…
OVERVIEW• Comprehensive title that focuses on theory followed by applications; strong in quantitative aspects • New chapter-end appendix on Global Warming and the Repeated Prisoners’ Dilemma Game• New exhibits on the topics like Cobb-Douglas Production Function, Labor Share of National Inco…
Overview This thoroughly revised second edition introduces application of big data to various domains --- from farming to healthcare to managing traffic and many more. The book takes a big leap with introduction of three new primer on Data Modeling and Management, Artificial Intelligence and care…
OVERVIEWEnterprise Resource Planning (ERP) by Alexis Leon – In print for over two decades, continues to be a one-stop reference on the subject covering Basic Concepts, Benefits and Risks, ERP Related Technology, ERP Implementation Process, ERP Deployment Models, ERP Operations and Management, E-Bu…
OVERVIEWThe second edition of ‘Business Process Reengineering’ encompasses the theoretical background as well as the conceptual framework of Business Process Reengineering. With management students being the primary audience, the book covers the strategic perspectives, models, implementation, su…
OVERVIEWIn 2008, Nokia owned half of the global smartphone market. By 2012—four years after Apple introduced the iPhone—the company synonymous with mobile phones had lost more than 90 percent of its value and was rumored to be on the brink of bankruptcy. That’s when Risto Siilasmaa took the he…
OVERVIEWHere are immediate eye-opening solutions to the dozens of tough challenges you face every day at work, both in person and online, drawn from corporate communications consultant Leil Lowndes’s more than 20 years of training business professionals. To succeed today, you must exhibit the 5 Cs…
OVERVIEWA tectonic shift in the practice of marketing is underway. Digital technology, social media, and e-commerce have radically changed the way consumers access information, order products, and shop for services. Using the latest technologies—cloud, mobile, social, internet of things (loT), and…
