OverviewThe book International Relations– Dimensions, Issues and Challenges is a useful resource for the candidates preparing for Civil Services Examination, State Service Examination and other competitive examination. Written using comprehensive and lucid language, the book also caters to the nee…
OverviewThe second edition of Important Acts That Transformed India by Alex Andrews George gives a detailed overview of 100 laws that shaped India.Each chapter in this book is divided into an introduction, background, objectives, main provisions, criticisms, importance, and impact. All chapters are …
OverviewImportant Judgments That Transformed India by Alex Andrews George in this second edition gives a detailed overview of 40 landmark Supreme Court judgments. A summary of more than 20 Judgments with significance is added to the compilation of ‘Landmark Supreme Court Judgments in Brief’. A l…
OverviewSamanya Adhyayan Prashnapatra I, with its qualitatively restructured content, is presented in precise and crisp form with updated facts and data along with questions based on structured analysis. The analysis is on the emerging trends. It is a compiled study material with a quintessential ap…
OverviewCombination of all the chronological eras of history, the book “Indian History” is written primarily for Civil Services Preliminary and Main Examinations along with State Civil Services Examinations, and other competitive examinations. The book is a well-established manual and a bestsell…
OverviewThis edition of Consumer Behavior: Building Marketing Strategy continues its emphasis on marketing strategies influenced by culture, values, demography, and society. The primary purpose of this text is to provide students with a usable, managerial understanding of consumer behavior. The book…
OverviewBy offering the most engaging, clearly articulated, and conceptually sound text on strategic management, Crafting and Executing Strategy has been able to maintain its position as the leading textbook in strategic management for over 30 years With this latest edition, the authors have built o…
OverviewStrategic Management: Text and Cases, now in its ninth edition, continues its tradition of beingreadable, relevant, and rigorous. Its engaging writing style minimizes jargon to maximize readability. The book provides examples from management practice and societal themes, including environmen…
OverviewThis book introduces students to this fast-changing field of marketing communications. While advertising is its primary focus, it is more than just an introductory advertising text because there is more to most organizations’ promotional programs than just advertising. The twelfth edition …
