OverviewThis book introduces students to this fast-changing field of marketing communications. While advertising is its primary focus, it is more than just an introductory advertising text because there is more to most organizations’ promotional programs than just advertising. The twelfth edition …
OverviewThis book focuses on human resource issues and how HR is a key component of any company’s overall corporate strategy. The approach it takes to teach human resource management involves engaging students in learning through the use of real-world examples and best practices, focusing them on …
OverviewMcGraw-Hill proudly presents the second edition of Objective Indian Polity by our best sellingauthor M Laxmikanth. This book is modelled on the latest edition of renowned Indian Polity book, covering the latest syllabus of Indian Polity in the Civil Services Preliminary examination. The book…
The thoroughly revised, restructured and updated third edition of Governance in India by M Laxmikanth is a focused examination-centric book for the aspirants of Civil Services and other similar competitive examinations. In addition, the book is extremely relevant for those interested in understa…
OVERVIEWGet the most out of cutting-edge blockchain technology using the hands-oninformation contained in this comprehensive resource. Written by a team oftechnology and legal experts, Blockchain: A Practical Guide to Developing Business,Law, and Technology Solutions demonstrates each topic through …
OVERVIEWAt a time when clear and relevant information about the fundamental principles and real-world application of renewable energy is being sought eagerly, this is THE text to guide students. Written by three of the field’s leading experts and bolstered by outstanding pedagogy, it lays the foun…
OVERVIEWThis fifth edition of the popular text in Strategic Management brings to you the state-of-the-art in the discipline of strategic management in a lucid and reader-friendly manner. This edition is a thoroughly revised, rewritten, and updated edition with thirty-eight case studies of Indian org…
