OVERVIEWA tectonic shift in the practice of marketing is underway. Digital technology, social media, and e-commerce have radically changed the way consumers access information, order products, and shop for services. Using the latest technologies—cloud, mobile, social, internet of things (loT), and…
The go-to guide to strategic talent management— revised and reorganized for the new world of business HR professionals, CEOs, and high-level executives routinely consult The Talent Management Handbook to drive spectacular results for their staff and for their organization. This comprehensive guid…
Take the Kata path to scientific thinking and superior results!In this long-awaited companion to the groundbreaking book Toyota Kata, Mike Rother takes you to the next level of developing business mindset and capability for the 21st Century. Much more than a list of management concepts, The Toyota K…
The formula for Lean success! Toyota veterans reveal how to build continuous improvement into your company’s DNA Ever since Toyota introduced the revolutionary Toyota Production System (TPS), businesses have tried to replicate Toyota’s success. Few have succeeded over the long term. What busin…
This book is designed to meet the course requirements of undergraduate and graduate courses in Negotiation. The text provides clarity of concepts and theory addressing different approaches to negotiation and its applications. Each chapter consists of a case study, discussion question, activity and e…
Are you spending too much on R&D? Too little? Is your innovation program successful? And how do you measure that success?Your company is spending millions on R&D every year, but despite your best efforts, that R&D isn’t driving growth. If you’re like 95% of firms, you aren’t invest…
Overview‘Corporate Accounting 2e’ has been designed for various undergraduate and postgraduate students, besides being equally useful for the professional aspirants. It presents the core concepts of corporate accounting in a lucid and easy-to-understand language. The book has been thoroughly rev…
Visualize Your Successful New Business You have a great idea for a new business. Now what? How do you turn that great idea into a viable business? Leveraging visual tools, The Startup Equation leads you step by step through the decisions you need to make to find your perfect startup model. You'll le…
The most complete, current guide to Six Sigma“Best practices in Six Sigma are continuously evolving, just as Six Sigma itself evolved from earlier best practices in quality improvement. …This fourth edition...(features) expanded materials on innovation, strategic development, Lean, and constrain…
