OverviewNow in its Tenth Edition, Financial Services continues to be the leading textbook, aimed at reflecting the current regulatory and policy developments in the financial sector in India. The text has been substantially revised to include all the significant updates- notable policy and operation…
OVERVIEWThis revised fourth edition of Marketing Research continues to provide a crisp, clear, and easy-to-understand view of the methods, processes and techniques used in marketing research. The book has been updated to reflect some recent developments in the subject area that aid managerial decisi…
OverviewThe eleventh edition of Investments is a textbook for courses in investment analysis. The revised edition has been updated to encapsulate the changes in the investment environment along with the global impact of such fluctuations, including the unprecedented events surrounding the financial …
OVERVIEWHere are immediate eye-opening solutions to the dozens of tough challenges you face every day at work, both in person and online, drawn from corporate communications consultant Leil Lowndes’s more than 20 years of training business professionals. To succeed today, you must exhibit the 5 Cs…
OVERVIEWA tectonic shift in the practice of marketing is underway. Digital technology, social media, and e-commerce have radically changed the way consumers access information, order products, and shop for services. Using the latest technologies—cloud, mobile, social, internet of things (loT), and…
OverviewThe seventh edition of our hallmarked text on Services Marketing by Zeithaml, Bitner, Gremler and Pandit, introduces readers to the vital role that services play in economy and its future. Services dominate the advance economy of the world, and virtually all companies view services as critic…
The go-to guide to strategic talent management— revised and reorganized for the new world of business HR professionals, CEOs, and high-level executives routinely consult The Talent Management Handbook to drive spectacular results for their staff and for their organization. This comprehensive guid…
Take the Kata path to scientific thinking and superior results!In this long-awaited companion to the groundbreaking book Toyota Kata, Mike Rother takes you to the next level of developing business mindset and capability for the 21st Century. Much more than a list of management concepts, The Toyota K…
The formula for Lean success! Toyota veterans reveal how to build continuous improvement into your company’s DNA Ever since Toyota introduced the revolutionary Toyota Production System (TPS), businesses have tried to replicate Toyota’s success. Few have succeeded over the long term. What busin…
This book is designed to meet the course requirements of undergraduate and graduate courses in Negotiation. The text provides clarity of concepts and theory addressing different approaches to negotiation and its applications. Each chapter consists of a case study, discussion question, activity and e…
