Managerial Economics and Business Strategy
9th Edition
9354600204
·
9789354600203
© 2021 | Published: September 20, 2021
OverviewThe Ninth Edition of Managerial Economics and Business Strategy builds on the basic philosophy reflected in the previous eight editions. The text continues to focus on tools from microeconomics, game theory and industrial organization to enab…
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Chapter 1: The Fundamentals of Managerial Economics
Chapter 2: Market Forces: Demand and Supply
Chapter 3: Quantitative Demand Analysis
Chapter 4: The Theory of Individual Behavior
Chapter 5: The Production Process and Costs
Chapter 6: The Organization of the Firm
Chapter 7: The Nature of Industry
Chapter 8: Managing in Competitive, Monopolistic, and Monopolistically Competitive Markets
Chapter 9: Basic Oligopoly Models
Chapter 10: Game Theory: Inside Oligopoly
Chapter 11: Pricing Strategies for Firms with Market Power
Chapter 12: The Economics of Information
Chapter 13: Advanced Topics in Business Strategy
Chapter 14: A Manager’s Guide to Government in the Marketplace
Case Study Time Warner Cable 468
Appendix Additional Readings and References
Chapter 2: Market Forces: Demand and Supply
Chapter 3: Quantitative Demand Analysis
Chapter 4: The Theory of Individual Behavior
Chapter 5: The Production Process and Costs
Chapter 6: The Organization of the Firm
Chapter 7: The Nature of Industry
Chapter 8: Managing in Competitive, Monopolistic, and Monopolistically Competitive Markets
Chapter 9: Basic Oligopoly Models
Chapter 10: Game Theory: Inside Oligopoly
Chapter 11: Pricing Strategies for Firms with Market Power
Chapter 12: The Economics of Information
Chapter 13: Advanced Topics in Business Strategy
Chapter 14: A Manager’s Guide to Government in the Marketplace
Case Study Time Warner Cable 468
Appendix Additional Readings and References
Overview
The Ninth Edition of Managerial Economics and Business Strategy builds on the basic philosophy reflected in the previous eight editions. The text continues to focus on tools from microeconomics, game theory and industrial organization to enable readers to make sound managerial decisions. The text teaches budding managers practical utility of basic economic tools such as present value analysis, supply and demand, regression, indifference curves, isoquants, production, costs, as well as the basic models of perfect competition, monopoly, and monopolistic competition. Praised by faculty and students alike for its real-world examples and inclusion of modern topics, the book covers important topics such as penetration pricing, foreclosure, networks, bargaining, adverse selection etc.
Key Features
• New case on TimeWarner Cable
• 3 New and updated Headlines
• 9 New and updated Inside Business applications
• Expanded discussion on price floors
• New discussion on online reviews as a means of attracting risk-averse customers
• Host of pedagogical features including Learning Objectives, Headlines, Demonstration Problems, Inside Business applications, Calculus and Non-Calculus alternatives, variety of end-of-chapter problems, cases, etc.
