Managerial Economics: Foundations of Business Analysis and Strategy
14th Edition
9364442075
·
9789364442077
© 2026 | Published: April 28, 2026
About the Book:The objective of Managerial Economics: Foundations of Business Analysis and Strategy is to teach and apply the foundation topics in economics essential for making both day-to-day business decisions that maximize profit and strategic de…
Read More
Chapter 1: Managers, Profits, and Markets
Chapter 2: Demand, Supply, and Market Equilibrium
Chapter 3: Theory of Consumer Behavior
Chapter 4: Elasticity and Demand
Chapter 5: Production and Cost in the Short Run
Chapter 6: Production and Cost in the Long Run
Chapter 7: Managerial Decisions in Competitive Markets
Appendix 1: Producer Surplus, Profit, and Economic Rent in Competitive Markets
Chapter 8: Managerial Decisions for Firms with Market Power
Chapter 9: Strategic Decision Making in Oligopoly Markets
Chapter 10: Advanced Pricing Techniques
Appendix 2: Pricing Multiple Products Related in Production
Chapter 11: Decisions under Risk and Uncertainty
Chapter 12: Government Regulation of Business
Appendix A: Statistical Tables
Appendix B: Indian Cases
Chapter 2: Demand, Supply, and Market Equilibrium
Chapter 3: Theory of Consumer Behavior
Chapter 4: Elasticity and Demand
Chapter 5: Production and Cost in the Short Run
Chapter 6: Production and Cost in the Long Run
Chapter 7: Managerial Decisions in Competitive Markets
Appendix 1: Producer Surplus, Profit, and Economic Rent in Competitive Markets
Chapter 8: Managerial Decisions for Firms with Market Power
Chapter 9: Strategic Decision Making in Oligopoly Markets
Chapter 10: Advanced Pricing Techniques
Appendix 2: Pricing Multiple Products Related in Production
Chapter 11: Decisions under Risk and Uncertainty
Chapter 12: Government Regulation of Business
Appendix A: Statistical Tables
Appendix B: Indian Cases
About the Book:
The objective of Managerial Economics: Foundations of Business Analysis and Strategy is to teach and apply the foundation topics in economics essential for making both day-to-day business decisions that maximize profit and strategic decisions designed to create and protect profit in the long run. In so doing, we believe Managerial Economics helps business students become architects of business tactics and strategy instead of middle managers who may tend to plod along the beaten path of others. This edition continues to offer all the pedagogical features that have made previous editions successful, while adding some new features to service the growing interest in business analytics. The primary goal of this book has always been, and continues to be, to teach students the economic way of thinking about business decisions and strategy. Managerial Economics develops critical thinking skills and provides students with a logical way of analyzing both routine decisions of managing the daily operations of a business and longer-run strategic decisions designed to manipulate actions and reactions of rival firms. This Special Indian Edition includes cases to relate the concepts with real world examples.
Key Features:
• The book develops a strong foundation in applying economic principles to real-world managerial and strategic business decisions.
• It links microeconomic theory directly with business strategy, helping students understand competitive behavior and market dynamics.
• It trains students to analyze both routine operational decisions and long-term strategic planning logically.
• Use practical examples to show how firms make decisions under different market conditions, including competition and monopoly.
The objective of Managerial Economics: Foundations of Business Analysis and Strategy is to teach and apply the foundation topics in economics essential for making both day-to-day business decisions that maximize profit and strategic decisions designed to create and protect profit in the long run. In so doing, we believe Managerial Economics helps business students become architects of business tactics and strategy instead of middle managers who may tend to plod along the beaten path of others. This edition continues to offer all the pedagogical features that have made previous editions successful, while adding some new features to service the growing interest in business analytics. The primary goal of this book has always been, and continues to be, to teach students the economic way of thinking about business decisions and strategy. Managerial Economics develops critical thinking skills and provides students with a logical way of analyzing both routine decisions of managing the daily operations of a business and longer-run strategic decisions designed to manipulate actions and reactions of rival firms. This Special Indian Edition includes cases to relate the concepts with real world examples.
Key Features:
• The book develops a strong foundation in applying economic principles to real-world managerial and strategic business decisions.
• It links microeconomic theory directly with business strategy, helping students understand competitive behavior and market dynamics.
• It trains students to analyze both routine operational decisions and long-term strategic planning logically.
• Use practical examples to show how firms make decisions under different market conditions, including competition and monopoly.