Entrepreneurship: The Art, Science, and Process for Success

Part 1: Laying the Groundwork for Your Business
Chapter 1: The Twenty-First-Century Entrepreneur
Chapter 2: Individual Leadership and Entrepreneurial Start-Ups
Chapter 3: Business Idea Generation and Initial Evaluation

Part 2: Due Diligence on the Business Idea
Chapter 4: External Analysis
Chapter 5: Business Mission And Strategy

Part 3: Establishing a Financial Foundation
Chapter 6: Analyzing Cash Flow and Other Financial Information
Chapter 7: Financing and Accounting
Chapter 8: Business and Financial Analysis

Part 4: Building the Business
Chapter 9: Legal Issues with a New Business
Chapter 10: Human Resources Management
Chapter 11: Marketing
Chapter 12: Establishing Operations

Part 5: Important Issues for Entrepreneurs
Chapter 13: Exit/Harvest/Turnaround
Chapter 14: Franchising and Purchasing an Existing Business

Part 6: Global Minicases
Part 7: Indian Minicases
Appendix
Glossary
Subject Index

Overview:

To develop the understanding necessary to design, start, and manage an entrepreneurial business, we have organized the book into 14 chapters that are, in turn, organized into five major parts. The first part lays the groundwork needed prior to developing a new business idea. Many individuals have considered starting a new business when an opportunity was presented to them or when they were frustrated by their current positions. However, prior to this step, there are several areas that demand examination. The second part of the text is entitled “Due Diligence on the Business Idea.” In the last chapter of Part 1, the potential entrepreneur has generated a business idea. In this part there is due diligence on that idea. Due diligence is a process of examining the environment around the new venture to establish the opportunity for the new business and then using that knowledge to craft the approach. A key element in the success of the entrepreneurial venture is its financial foundation; no matter how good the idea, without a solid financial foundation, the business will likely fail. Accordingly, Part 3 is titled “Establishing a Financial Foundation.” The fourth part of the text is titled “Building the Business” and focuses on putting the new venture in operation. The last part of the book is titled “Important Issues for Entrepreneurs” and examines two other issues critical for an entrepreneur to consider as the entrepreneur starts a business.


Key Features:

• The opening vignettes to each chapter include cutting-edge entrepreneurial stories of companies such as Naturals ice cream, Meesho, Soulslings, AeroNero, Zoho, Mamaearth, EcoKaari, Revv, Buc-ee’s, Nasty Girl, One Drop Ink Tattoo, and Hauling Hunks.
• Each chapter has three running cases which are as follows Walt’s Wine Shop, Nights IN Nashville and Soulfull as they moved from idea to operating businesses. Each running case is tied to the chapter material.
• In addition to review questions in the end-of-chapter material, every chapter also includes a section called business plan development Questions. The goal of these questions is to turn the material in the chapter into actions for the business plans being developed by students.
• 13 Global Minicases and 5 Indian Minicases are included at the end of the text.