Retailing Management
10th Edition
9355324642
·
9789355324641
© 2024 | Published: July 5, 2023
OverviewRetailing Management, Tenth Edition, highlights the many ways the retail industry has transformed and evolved over the past few years. In keeping with its market-leading tradition, this tenth edition focuses on key strategic issues with an em…
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SECTION I THE WORLD OF RETAILING
Chapter 1 Introduction to the World of Retailing
Chapter 2 Types of Retailers
Chapter 3 Multichannel and Omnichannel Retailing
Chapter 4 Customer Buying Behavior
SECTION II RETAILING STRATEGY
Chapter 5 Retail Market Strategy
Chapter 6 Financial Strategy
Chapter 7 Retail Locations
Chapter 8 Retail Site Location
Chapter 9 Information Systems and Supply Chain Management
Chapter 10 Customer Relationship Management
SECTION III MERCHANDISE MANAGEMENT
Chapter 11 Managing the Merchandise Planning Process
Chapter 12 Buying Merchandise
Chapter 13 Retail Pricing
Chapter 14 Retail Communication Mix
SECTION IV HUMAN RESOURCES AND STORE MANAGEMENT
Chapter 15 Human Resources and Managing the Store
Chapter 16 Store Layout, Design, and Visual Merchandising
Chapter 17 Customer Service
SECTION V CASES
1. Making Macy’s Meaningful: Moves by the Retail Chain to Maintain Its Competitiveness
2. Find “Good Stuff Cheap” at Ollie’s Bargain Outlet
3. Tractor Supply Company Targets the Part-Time Rancher
4. Build-A-Bear Workshop: Where Best Friends Are Made
5. Blue Tomato: Internationalization of a Multichannel Retailer
6. Staples, Inc.
7. Remixing a Green Business: The Green Painter
8. Ashley Stewart
9. The Decision-Making Process for Buying a Bicycle
10. Home Depot: Opportunities and Challenges in China
11. Parisian Patisserie “Maison Ladurée” Goes Global
12. Retailing in India: The Impact of Hypermarkets
13. Diamonds from Mine to Market
14. Starbucks’s Expansion into China
15. Tiffany and TJX: Comparing Financial Performance
16. Choosing a Store Location for a Boutique
17. Hutch: Locating a New Store
18. Avon Embraces Diversity
19. Sephora Loyalty Programs: A Comparison between France and the United States
20. Attracting Generation Y to a Retail Career
21. Active Endeavors Analyzes Its Customer Database
22. Mel’s Department Store under New Management
23. Developing an Assortment Plan for Hughes
24. Preparing a Merchandise Budget Plan
25. Kroger and Fred Meyer: Sourcing Products in a Global Marketplace
26. American Furniture Warehouse Sources Globally
27. How Much for a Good Smell?
28. See It! Scan It! Buy It! Shortening the Path to Purchase with Mobilibuy’s Technology
29. Promoting a Sale
30. Target Marketing with Google AdWords
31. Diamond in the Rough
32. A Stockout at Discmart
33. Customer Service and Relationship Management at Nordstrom
34. Zipcar: Delivering Only as Much Driving as You Want
35. A Musical Quandary in an Italian Restaurant
36. Yankee Candle: Product Management and Innovation
37. Interviewing for a Management Training Position
Glossary
Index
Chapter 1 Introduction to the World of Retailing
Chapter 2 Types of Retailers
Chapter 3 Multichannel and Omnichannel Retailing
Chapter 4 Customer Buying Behavior
SECTION II RETAILING STRATEGY
Chapter 5 Retail Market Strategy
Chapter 6 Financial Strategy
Chapter 7 Retail Locations
Chapter 8 Retail Site Location
Chapter 9 Information Systems and Supply Chain Management
Chapter 10 Customer Relationship Management
SECTION III MERCHANDISE MANAGEMENT
Chapter 11 Managing the Merchandise Planning Process
Chapter 12 Buying Merchandise
Chapter 13 Retail Pricing
Chapter 14 Retail Communication Mix
SECTION IV HUMAN RESOURCES AND STORE MANAGEMENT
Chapter 15 Human Resources and Managing the Store
Chapter 16 Store Layout, Design, and Visual Merchandising
Chapter 17 Customer Service
SECTION V CASES
1. Making Macy’s Meaningful: Moves by the Retail Chain to Maintain Its Competitiveness
2. Find “Good Stuff Cheap” at Ollie’s Bargain Outlet
3. Tractor Supply Company Targets the Part-Time Rancher
4. Build-A-Bear Workshop: Where Best Friends Are Made
5. Blue Tomato: Internationalization of a Multichannel Retailer
6. Staples, Inc.
7. Remixing a Green Business: The Green Painter
8. Ashley Stewart
9. The Decision-Making Process for Buying a Bicycle
10. Home Depot: Opportunities and Challenges in China
11. Parisian Patisserie “Maison Ladurée” Goes Global
12. Retailing in India: The Impact of Hypermarkets
13. Diamonds from Mine to Market
14. Starbucks’s Expansion into China
15. Tiffany and TJX: Comparing Financial Performance
16. Choosing a Store Location for a Boutique
17. Hutch: Locating a New Store
18. Avon Embraces Diversity
19. Sephora Loyalty Programs: A Comparison between France and the United States
20. Attracting Generation Y to a Retail Career
21. Active Endeavors Analyzes Its Customer Database
22. Mel’s Department Store under New Management
23. Developing an Assortment Plan for Hughes
24. Preparing a Merchandise Budget Plan
25. Kroger and Fred Meyer: Sourcing Products in a Global Marketplace
26. American Furniture Warehouse Sources Globally
27. How Much for a Good Smell?
28. See It! Scan It! Buy It! Shortening the Path to Purchase with Mobilibuy’s Technology
29. Promoting a Sale
30. Target Marketing with Google AdWords
31. Diamond in the Rough
32. A Stockout at Discmart
33. Customer Service and Relationship Management at Nordstrom
34. Zipcar: Delivering Only as Much Driving as You Want
35. A Musical Quandary in an Italian Restaurant
36. Yankee Candle: Product Management and Innovation
37. Interviewing for a Management Training Position
Glossary
Index
Overview
Retailing Management, Tenth Edition, highlights the many ways the retail industry has transformed and evolved over the past few years. In keeping with its market-leading tradition, this tenth edition focuses on key strategic issues with an emphasis on financial considerations and implementation through merchandise and store management. Strategic and tactical issues are examined for a broad spectrum of retailers, both large and small, domestic and international, selling both merchandise and services. This edition builds on the basic philosophy of the previous editions, but every example, fact, and key term has been checked, updated, or replaced to ensure that this cutting-edge product remains up to date.
Key Features
• Discussion on Big data and analytical methods in retail industry.
• Focus on retailers using social media to promote their brand and customer engagement.
• Introduction of mobile channel as part of a multichannel offering.
• Emphasis on global nature of the retailing industry.
• Includes stories that describe how particular retailers deal with the issues raised in each chapter.
• Enhanced visual and pedagogical presentation to facilitate student learning.
• Updated examples, facts and key terms for better reach and understanding.
Retailing Management, Tenth Edition, highlights the many ways the retail industry has transformed and evolved over the past few years. In keeping with its market-leading tradition, this tenth edition focuses on key strategic issues with an emphasis on financial considerations and implementation through merchandise and store management. Strategic and tactical issues are examined for a broad spectrum of retailers, both large and small, domestic and international, selling both merchandise and services. This edition builds on the basic philosophy of the previous editions, but every example, fact, and key term has been checked, updated, or replaced to ensure that this cutting-edge product remains up to date.
Key Features
• Discussion on Big data and analytical methods in retail industry.
• Focus on retailers using social media to promote their brand and customer engagement.
• Introduction of mobile channel as part of a multichannel offering.
• Emphasis on global nature of the retailing industry.
• Includes stories that describe how particular retailers deal with the issues raised in each chapter.
• Enhanced visual and pedagogical presentation to facilitate student learning.
• Updated examples, facts and key terms for better reach and understanding.