Retailing Management
7th Edition
9355328133
·
9789355328137
© 2024 | Published: May 29, 2024
Overview:This popular book on this subject addresses the dynamic shifts in the retail landscape. In keeping with market-leading tradition, this edition stands out with updates on critical aspects of retailing like e-retailing, omnichannel retail, cha…
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1. An Overview of Retail
2. Retail Formats and Theories of Retail Development
3. Retail in India
4. The Retail Consumer
5. Retail Strategy
6. Retail Site Selection and Mall Management
7. Methods of Retail Expansion and Internationalization
8. Basics of Retail Merchandising
9. Process of Merchandise Planning
10. The Methods of Merchandise Procurement
11. Retail Pricing and Evaluating Merchandise Performance
12. Development of Private Labels
13. Category Management
14. Human Resource Management in Retail – A Strategic Tool
15. Retail Operations and Profitability
16. Legal and Ethical Aspects of the Retail Business
17. Store Design, Layout and Visual Merchandising
18. Supply Chain Management
19. Retail Marketing and Branding
20. Customer Service and Customer Relationship Management
21. E-retailing and Omnichannel Retail
22. Retail Technology and Retail Analytics
Case 1: Lessons in Indian Retailing
Case 2: DMart Ready: Competing with Quick Commerce
Case 3: The Kirana Transformation
Case 4: IKEA India: Aiming for Accelerated Expansion
Case 5: A Café with a Desi Twist
Case 6: Lime - Building a Private Label
Case 7: Zudio: Fresh Fashion for Bharat
Case 8: Challenges in Building a Team
Case 9: Go Colors: Bottom wear for all occasions
Case 10: Tesco: Fresh but not Easy
2. Retail Formats and Theories of Retail Development
3. Retail in India
4. The Retail Consumer
5. Retail Strategy
6. Retail Site Selection and Mall Management
7. Methods of Retail Expansion and Internationalization
8. Basics of Retail Merchandising
9. Process of Merchandise Planning
10. The Methods of Merchandise Procurement
11. Retail Pricing and Evaluating Merchandise Performance
12. Development of Private Labels
13. Category Management
14. Human Resource Management in Retail – A Strategic Tool
15. Retail Operations and Profitability
16. Legal and Ethical Aspects of the Retail Business
17. Store Design, Layout and Visual Merchandising
18. Supply Chain Management
19. Retail Marketing and Branding
20. Customer Service and Customer Relationship Management
21. E-retailing and Omnichannel Retail
22. Retail Technology and Retail Analytics
Case 1: Lessons in Indian Retailing
Case 2: DMart Ready: Competing with Quick Commerce
Case 3: The Kirana Transformation
Case 4: IKEA India: Aiming for Accelerated Expansion
Case 5: A Café with a Desi Twist
Case 6: Lime - Building a Private Label
Case 7: Zudio: Fresh Fashion for Bharat
Case 8: Challenges in Building a Team
Case 9: Go Colors: Bottom wear for all occasions
Case 10: Tesco: Fresh but not Easy
Overview:
This popular book on this subject addresses the dynamic shifts in the retail landscape. In keeping with market-leading tradition, this edition stands out with updates on critical aspects of retailing like e-retailing, omnichannel retail, changes in consumer behaviour, sustainability, and role of technology. The text, divided into ?ve sections, covers in detail various aspects of retailing. It is a one-of-a-kind book, which includes a complete chapter on Retailing in India.
The book will suit the needs of students and practitioners of retail and help develop a complete understanding of the world of retail. A blend of theory and practical aspects will help the reader understand the ?ner nuances of the subject area.
Key Features:
1. Retail Snapshots highlight industry practices and reinforce theoretical aspects.
2. Aspects of technology and its impact on various retailing functions are interspersed throughout the text.
3. New sections on omnichannel retail and retail analytics
4. Areas of sustainability are interspersed in relevant chapters.
5. Contemporary data in all the cases
6. New cases on Ikea, Go Colours, and Zudio
This popular book on this subject addresses the dynamic shifts in the retail landscape. In keeping with market-leading tradition, this edition stands out with updates on critical aspects of retailing like e-retailing, omnichannel retail, changes in consumer behaviour, sustainability, and role of technology. The text, divided into ?ve sections, covers in detail various aspects of retailing. It is a one-of-a-kind book, which includes a complete chapter on Retailing in India.
The book will suit the needs of students and practitioners of retail and help develop a complete understanding of the world of retail. A blend of theory and practical aspects will help the reader understand the ?ner nuances of the subject area.
Key Features:
1. Retail Snapshots highlight industry practices and reinforce theoretical aspects.
2. Aspects of technology and its impact on various retailing functions are interspersed throughout the text.
3. New sections on omnichannel retail and retail analytics
4. Areas of sustainability are interspersed in relevant chapters.
5. Contemporary data in all the cases
6. New cases on Ikea, Go Colours, and Zudio
