OVERVIEWThe book ‘Production and Operations Management’ has been developed specifically to cater the students in the PGDM, MBA, BBA and Mechanical Engineering Courses; practitioners, educators and consultants in the area of Production Operations. This edition continues to employ a strategic, tec…
Dornbusch, Fischer, and Startz has been a long-standing, leading intermediate macroeconomic theory text since its introduction in 1978. This revision retains most of the text's traditional features, including a middle-of-the-road approach and very current research, while updating and simplifying the…
We are delighted to present the thoroughly revised edition of Business Environment by best-selling author Justin Paul. The text has been updated with information on contemporary topics along with more than 35 new case studies, including 30 video cases. Overall 75 industry-based cases studies suppo…
Financial Management by Khan and Jain is one book in the Indian market which deals with topics following step by step learning approach, backed by large number of solved problems. Keeping in line with the previous editions, this 8th edition brings out the explanation of theories, concepts and techni…
OverviewThe seventh edition of our hallmarked text on Services Marketing by Zeithaml, Bitner, Gremler and Pandit, introduces readers to the vital role that services play in economy and its future. Services dominate the advance economy of the world, and virtually all companies view services as critic…
This book is designed to meet the course requirements of undergraduate and graduate courses in Negotiation. The text provides clarity of concepts and theory addressing different approaches to negotiation and its applications. Each chapter consists of a case study, discussion question, activity and e…
Managerial Economics, 3e, provides a detailed introduction of economic concepts to management students. It illustrates the technique of systematic problem solving and taking effective decisions by applying concepts of economics in different situations. With its unique integrative approach, this revi…
Export Import Management provides in-depth coverage of the key aspects of foreign trade policies, its framework, different procedural processes with a special focus on the Indian arena of export and import. It has been devised to be an ultimate resort for management students taking up courses on exp…
"This edition continues to provide a concise and systematic account of concepts, theories and practices of macroeconomics, with an emphasis on India. It seeks to improve the treatment by enhancing its topical coverage and learning tools, besides updating all economic data. The text has been primaril…
