OVERVIEWManagement Information System: Text and Cases in its 6th edition has been carefully revised to include the latest changes in technology, processes and practices of MIS. Some of these changes are within the previous chapters, while some are arranged in new chapters. Some previous chapters hav…
OVERVIEWBusiness Correspondence and Report Writing is a comprehensive textbook on business communication area. This newly revised edition carries the legacy forward and usher in new perspective to the area as per the latest curricula requirements. It includes a new chapter on computer-mediated commu…
OVERVIEWProduct Design and Development, Seventh Edition, blends the perspectives of marketing, design, engineering, and manufacturing into a single, research-backed approach to product development. As a result, the book provides students of all kinds with an appreciation for the realities of industr…
OVERVIEWThis text explains the meaning of variation in the context of business, with the help of real data and realbusiness applications. It focuses not only on an in-depth explanation of the concepts but also demonstrates easily mastered software techniques using the common software available. The …
OVERVIEWThis text is designed to teach students the economic way of thinking about business decisions and strategy. Managerial Economics develops critical thinking skills and provides students with a logical way of analyzing both the routine decisions of managing daily operations of a business as we…
OVERVIEWThe thoroughly revised 2nd edition of Behavioral Finance is designed as a textbook for students of MBA and CFA Programme. It will also serve a reference book for investment practitioners and corporate finance executives. The book discusses financial decision-making and financial markets …
OVERVIEWInternational Marketing addresses global issues and describes concepts relevant to all international marketers, regardless of their international involvement. Notwithstanding the extent of global perspective that firms may have, they are affected by the competitive activity in the global mar…
OVERVIEW The thoroughly revised and updated fifteenth edition takes an international view of management. This edition comprehensively covers the latest management advancements. Entrepreneurial and innovative perspectives of management are integrated throughout this edition. Based on real-life busin…
This book primarily focuses on providing deep insight into the concepts of corporate governance, business Ethics, and corporate social responsibility, both in Indian and global perspectives. It also covers the dormant and contentious issues of the subjects in the most scientific and objective manner…
OVERVIEWNow in its Eleventh Edition, Indian Financial System continues to focus on emerging organizational/structural/institutional and regulatory/policy developments in the financial sector in India. The book comprehensively covers the development of the industrial financial system in India based o…
