OVERVIEWThis text explains the meaning of variation in the context of business, with the help of real data and realbusiness applications. It focuses not only on an in-depth explanation of the concepts but also demonstrates easily mastered software techniques using the common software available. The …
OVERVIEWThis text is designed to teach students the economic way of thinking about business decisions and strategy. Managerial Economics develops critical thinking skills and provides students with a logical way of analyzing both the routine decisions of managing daily operations of a business as we…
OVERVIEWThe thoroughly revised 2nd edition of Behavioral Finance is designed as a textbook for students of MBA and CFA Programme. It will also serve a reference book for investment practitioners and corporate finance executives. The book discusses financial decision-making and financial markets …
OVERVIEWUnderstanding market dynamics has always been a challenge. It becomes even more crucial intoday’s world of digital media and social networking. Designed to cater to majority of courses inMarketing, this book effectively elucidates the modern-day marketing breakthroughs. Thisthoroughly upda…
OVERVIEWInternational Marketing addresses global issues and describes concepts relevant to all international marketers, regardless of their international involvement. Notwithstanding the extent of global perspective that firms may have, they are affected by the competitive activity in the global mar…
OVERVIEW• Comprehensive title that focuses on theory followed by applications; strong in quantitative aspects • New chapter-end appendix on Global Warming and the Repeated Prisoners’ Dilemma Game• New exhibits on the topics like Cobb-Douglas Production Function, Labor Share of National Inco…
OVERVIEW The thoroughly revised and updated fifteenth edition takes an international view of management. This edition comprehensively covers the latest management advancements. Entrepreneurial and innovative perspectives of management are integrated throughout this edition. Based on real-life busin…
This book primarily focuses on providing deep insight into the concepts of corporate governance, business Ethics, and corporate social responsibility, both in Indian and global perspectives. It also covers the dormant and contentious issues of the subjects in the most scientific and objective manner…
OVERVIEWNow in its Eleventh Edition, Indian Financial System continues to focus on emerging organizational/structural/institutional and regulatory/policy developments in the financial sector in India. The book comprehensively covers the development of the industrial financial system in India based o…
OverviewNow in its Tenth Edition, Financial Services continues to be the leading textbook, aimed at reflecting the current regulatory and policy developments in the financial sector in India. The text has been substantially revised to include all the significant updates- notable policy and operation…
