OVERVIEWUnderstanding market dynamics has always been a challenge. It becomes even more crucial intoday’s world of digital media and social networking. Designed to cater to majority of courses inMarketing, this book effectively elucidates the modern-day marketing breakthroughs. Thisthoroughly upda…
OVERVIEWInternational Marketing addresses global issues and describes concepts relevant to all international marketers, regardless of their international involvement. Notwithstanding the extent of global perspective that firms may have, they are affected by the competitive activity in the global mar…
OVERVIEW• Comprehensive title that focuses on theory followed by applications; strong in quantitative aspects • New chapter-end appendix on Global Warming and the Repeated Prisoners’ Dilemma Game• New exhibits on the topics like Cobb-Douglas Production Function, Labor Share of National Inco…
OVERVIEW The thoroughly revised and updated fifteenth edition takes an international view of management. This edition comprehensively covers the latest management advancements. Entrepreneurial and innovative perspectives of management are integrated throughout this edition. Based on real-life busin…
This book primarily focuses on providing deep insight into the concepts of corporate governance, business Ethics, and corporate social responsibility, both in Indian and global perspectives. It also covers the dormant and contentious issues of the subjects in the most scientific and objective manner…
OVERVIEWNow in its Eleventh Edition, Indian Financial System continues to focus on emerging organizational/structural/institutional and regulatory/policy developments in the financial sector in India. The book comprehensively covers the development of the industrial financial system in India based o…
OverviewNow in its Tenth Edition, Financial Services continues to be the leading textbook, aimed at reflecting the current regulatory and policy developments in the financial sector in India. The text has been substantially revised to include all the significant updates- notable policy and operation…
OVERVIEWEnterprise Resource Planning (ERP) by Alexis Leon – In print for over two decades, continues to be a one-stop reference on the subject covering Basic Concepts, Benefits and Risks, ERP Related Technology, ERP Implementation Process, ERP Deployment Models, ERP Operations and Management, E-Bu…
OVERVIEWThe second edition of ‘Business Process Reengineering’ encompasses the theoretical background as well as the conceptual framework of Business Process Reengineering. With management students being the primary audience, the book covers the strategic perspectives, models, implementation, su…
OVERVIEWThis revised fourth edition of Marketing Research continues to provide a crisp, clear, and easy-to-understand view of the methods, processes and techniques used in marketing research. The book has been updated to reflect some recent developments in the subject area that aid managerial decisi…
