OVERVIEWEntrepreneurship, 11th edition, is a textbook that encourages students and readers to follow a logical manner on the process of formulating, planning, and implementing a new venture. It draws examples from real-life entrepreneurs and successful ventures. Its lucid language, excellent pedagog…
OVERVIEWOne of the best sellers in subject area, Financial Statement Analysis in its 11th edition continues to set the standard in showing readers the keys to effective analysis of financial statements. To accommodate different teaching styles and needs, the book is organized in a unique three-part …
OVERVIEWIn its twelfth edition, Compensation, is a thoroughly revised text on the entire gamut of the subject area. It focuses on the strategic choices in managing compensation. The text starts with a total compensation model in the opening chapter which becomes an integrating frameworkfor the rest …
OVERVIEWManagement Information System: Text and Cases in its 6th edition has been carefully revised to include the latest changes in technology, processes and practices of MIS. Some of these changes are within the previous chapters, while some are arranged in new chapters. Some previous chapters hav…
OVERVIEWBusiness Correspondence and Report Writing is a comprehensive textbook on business communication area. This newly revised edition carries the legacy forward and usher in new perspective to the area as per the latest curricula requirements. It includes a new chapter on computer-mediated commu…
OVERVIEWProduct Design and Development, Seventh Edition, blends the perspectives of marketing, design, engineering, and manufacturing into a single, research-backed approach to product development. As a result, the book provides students of all kinds with an appreciation for the realities of industr…
OVERVIEWNew Products Management, now in its eleventh edition, is a comprehensive textbook on new product development and management. The book takes the management approach with the perspective of marketing. The text is interspersed with real-life examples and take-aways for practicing managers apart…
OVERVIEWThis text explains the meaning of variation in the context of business, with the help of real data and realbusiness applications. It focuses not only on an in-depth explanation of the concepts but also demonstrates easily mastered software techniques using the common software available. The …
OVERVIEWThis text is designed to teach students the economic way of thinking about business decisions and strategy. Managerial Economics develops critical thinking skills and provides students with a logical way of analyzing both the routine decisions of managing daily operations of a business as we…
OVERVIEWThe thoroughly revised 2nd edition of Behavioral Finance is designed as a textbook for students of MBA and CFA Programme. It will also serve a reference book for investment practitioners and corporate finance executives. The book discusses financial decision-making and financial markets …
