OVERVIEWMacroeconomics is seen as one of the most innovative and popular books in the subject area across the globe. This revised edition of the book offers comprehensive discussion on all major areas of micro aspects of economics, with inclusion of insightful new content around latest trends. From …
OVERVIEWNow in its 2nd edition, Business Statistics: Text and Problems - With Introduction to Business Analytics covers the ambit of Business Statistics. Retaining the lucidity and comprehensibility of the preceding edition, this edition is further enriched with the concepts of big data and introduc…
OVERVIEWData Analytics for Accounting, 2e is designed to provide the readers with the necessary tools and skills to successfully perform data analytics. Using Isson's data analytics model, the IMPACT Cycle, the text provides a conceptual framework to help readers think through the steps needed to pr…
OVERVIEWThe seventh edition of Forecasting and Predictive Analytics with ForecastX™ builds on the success of the previous editions. While a number of significant changes have been made in this edition, it remains a book about prediction methods for managers, forecasting practitioners, data scienti…
OVERVIEWPredictive Analytics for Business Strategy is a book designed for courses that provide conceptual and broad-based introduction to econometrics and business analytics. It lays the foundation of a course that benefits both future analysts and managers. The course gives managers a basic underst…
OVERVIEWThis fifth edition of the popular text in Strategic Management brings to you the state-of-the-art in the discipline of strategic management in a lucid and reader-friendly manner. This edition is a thoroughly revised, rewritten, and updated edition with thirty-eight case studies of Indian org…
OVERVIEWInformation Technology for Management gives an in-depth knowledge about how today’s business organizations use information technologies and systems to achieve their business objectives. This thoroughly revised third edition is targeted at undergraduate and postgraduate level management cou…
OVERVIEWBuilt to focus on what matters to students in today’s high-tech, globalized world, Economics combines a familiar curriculum with material from new research and applied areas, such as finance, behavioral economics, and the political economy. The text proceeds step-by-step from the personal …
OVERVIEWIn present time, good communication is seen as a strategic advantage and essential key for business operations. Effective Business Communication is a popular text that covers the entire ambit of business communication by emphasizing on the managerial as well as business perspective of commun…
OVERVIEWThis book covers the entire gamut of international business by exploring the theoretical foundations of the subject and interspersing the text with cases. It provides the latest developments in the subject with an application-based approach and a wide variety of pedagogical features. This bo…
