OverviewFor over four decades, Introduction to Operations Research has been the classic text on operations research. While building on the classic strengths of the text, the author continues to find new ways to make the text current and relevant to students. One way is by incorporating a wealth of s…
OverviewAlready a popular and well accepted text in the market for the subject, this edition of B2BMarketing carries on the legacy this text has created. ¬The book is comprehensive, well updatedand covers the entire gamut of B2B marketing by exploring the area through textand cases. Written with ou…
OVERVIEWInvestment Analysis and Portfolio Management is an introductory book that seeks to capture the essence of modern developments in investments. It describes the characteristics of various investment alternatives available to investors along with the techniques used in their valuation and analy…
OVERVIEWData Analytics for Accounting, 2e is designed to provide the readers with the necessary tools and skills to successfully perform data analytics. Using Isson's data analytics model, the IMPACT Cycle, the text provides a conceptual framework to help readers think through the steps needed to pr…
OVERVIEWBuilt to focus on what matters to students in today’s high-tech, globalized world, Economics combines a familiar curriculum with material from new research and applied areas, such as finance, behavioral economics, and the political economy. The text proceeds step-by-step from the personal …
OVERVIEWBusiness is all about solving problems, and communication is part of every solution. Business Communication: A Problem-Solving Approach is a unique textbook designed to help readers approach communication tasks with an analytical, creative mindset. Combining the fundamentals of clear communi…
OVERVIEWIn present time, good communication is seen as a strategic advantage and essential key for business operations. Effective Business Communication is a popular text that covers the entire ambit of business communication by emphasizing on the managerial as well as business perspective of commun…
Overview:The thoroughly revised and updated 11th edition of Essentials of Management: An International, Innovation and Leadership Perspective takes an international and innovative view of management. This edition comprehensively covers foundational and emerging managerial insights and practices. I…
OVERVIEWThe purpose of corporate valuation is basically to estimate a fair market value of a company, which is a complex process. This book addresses this complexity with ease and discusses the various methods and techniques of valuation in a step-by-step and student-friendly manner. The second edit…
OVERVIEWEntrepreneurship, 11th edition, is a textbook that encourages students and readers to follow a logical manner on the process of formulating, planning, and implementing a new venture. It draws examples from real-life entrepreneurs and successful ventures. Its lucid language, excellent pedagog…
