OverviewThe Sixteenth Edition of Managerial Accounting builds on the basic philosophy of relevance, accuracy, and clarity reflected in all previous editions. The text continues to focus on explaining the concepts in a simple manner while providing easy-to-follow examples. The book offers exhaustive …
OverviewThe Ninth Edition of Managerial Economics and Business Strategy builds on the basic philosophy reflected in the previous eight editions. The text continues to focus on tools from microeconomics, game theory and industrial organization to enable readers to make sound managerial decisions. The…
OverviewStrategic Management: Text and Cases, now in its ninth edition, continues its tradition of beingreadable, relevant, and rigorous. Its engaging writing style minimizes jargon to maximize readability. The book provides examples from management practice and societal themes, including environmen…
OverviewThis book introduces students to this fast-changing field of marketing communications. While advertising is its primary focus, it is more than just an introductory advertising text because there is more to most organizations’ promotional programs than just advertising. The twelfth edition …
OverviewThe role of financial derivatives in risk management has been recognised widely in the financial sector. These instruments have a wide range of use in a stand-alone way as well as in combinations. Several students and corporate executives attempting to learn this subject have felt the need…
OverviewThis book focuses on human resource issues and how HR is a key component of any company’s overall corporate strategy. The approach it takes to teach human resource management involves engaging students in learning through the use of real-world examples and best practices, focusing them on …
OVERVIEWFinancial Markets and Institutions, 7e offers a distinct analysis of the risks faced by investors and savers interacting through financial institutions and financial markets. It also introduces strategies that can be adopted to control and manage risks. Special emphasis is placed on new area…
OverviewManagement Accounting, now in its eighth edition, continues to offer its readers an in-depth analysis regarding usage of accounting information for financial analysis, profit planning, cost control and decision- making. The authors have adopted an exceptional outcome-based learning approach …
OverviewAlready a popular and well accepted text in the market for the subject, this edition of B2BMarketing carries on the legacy this text has created. ¬The book is comprehensive, well updatedand covers the entire gamut of B2B marketing by exploring the area through textand cases. Written with ou…
OVERVIEWData Analytics for Accounting, 2e is designed to provide the readers with the necessary tools and skills to successfully perform data analytics. Using Isson's data analytics model, the IMPACT Cycle, the text provides a conceptual framework to help readers think through the steps needed to pr…
