OverviewThis book introduces students to this fast-changing field of marketing communications. While advertising is its primary focus, it is more than just an introductory advertising text because there is more to most organizations’ promotional programs than just advertising. The twelfth edition …
OverviewThe role of financial derivatives in risk management has been recognised widely in the financial sector. These instruments have a wide range of use in a stand-alone way as well as in combinations. Several students and corporate executives attempting to learn this subject have felt the need…
OVERVIEWFinancial Markets and Institutions, 7e offers a distinct analysis of the risks faced by investors and savers interacting through financial institutions and financial markets. It also introduces strategies that can be adopted to control and manage risks. Special emphasis is placed on new area…
OverviewFor over four decades, Introduction to Operations Research has been the classic text on operations research. While building on the classic strengths of the text, the author continues to find new ways to make the text current and relevant to students. One way is by incorporating a wealth of s…
OverviewAlready a popular and well accepted text in the market for the subject, this edition of B2BMarketing carries on the legacy this text has created. ¬The book is comprehensive, well updatedand covers the entire gamut of B2B marketing by exploring the area through textand cases. Written with ou…
OVERVIEWInvestment Analysis and Portfolio Management is an introductory book that seeks to capture the essence of modern developments in investments. It describes the characteristics of various investment alternatives available to investors along with the techniques used in their valuation and analy…
OVERVIEWData Analytics for Accounting, 2e is designed to provide the readers with the necessary tools and skills to successfully perform data analytics. Using Isson's data analytics model, the IMPACT Cycle, the text provides a conceptual framework to help readers think through the steps needed to pr…
OVERVIEWThis fifth edition of the popular text in Strategic Management brings to you the state-of-the-art in the discipline of strategic management in a lucid and reader-friendly manner. This edition is a thoroughly revised, rewritten, and updated edition with thirty-eight case studies of Indian org…
OVERVIEWBuilt to focus on what matters to students in today’s high-tech, globalized world, Economics combines a familiar curriculum with material from new research and applied areas, such as finance, behavioral economics, and the political economy. The text proceeds step-by-step from the personal …
OVERVIEWBusiness is all about solving problems, and communication is part of every solution. Business Communication: A Problem-Solving Approach is a unique textbook designed to help readers approach communication tasks with an analytical, creative mindset. Combining the fundamentals of clear communi…
