About the Book:Social Media Marketing is a future-oriented textbook that treats social media as a discipline shaped by attention economics, platform power, and organizational constraints. Moving beyond tactical tips, it guides readers from foundational concepts to advanced themes like Generative AI,…
About the Book:The objective of Managerial Economics: Foundations of Business Analysis and Strategy is to teach and apply the foundation topics in economics essential for making both day-to-day business decisions that maximize profit and strategic decisions designed to create and protect profit in t…
About the Book:This Indian adaptation of "Applied Statistics in Business and Economics" is a comprehensive and practical textbook designed specifically for students in Indian business, management, and economics programs. It moves beyond traditional, theory-heavy approaches by integrating statistical…
About the Book:This book on “Data Visualization using Power BI and Tableau” enables organizations and individuals to create a data-driven culture with Business Intelligence for everyone. The book is designed to introduce best practices in data visualization and data analysis—from getting start…
About the Book:This book, Fintech: AI Transforming Modern Digital Finance by Mousumi Bhattacharya, is designed to provide a comprehensive, structured, and contemporary understanding of recently evolving domain. It blends foundational theory with practical insights, regulatory developments, technolog…
About the Book:Business Research Methods: Essential Concepts is a textbook on how research is conducted in today’s fast-changing business environment, where speed, justification of data use, and data-driven decision-making are central concerns. The book reflects how organizations are responding to…
About the Book:The book Fundamentals of Financial Accounting is an introductory textbook in financial accounting that is designed to help students build a strong foundation in accounting principles and practices. It introduces the subject in a clear, structured, and progressive manner so that learne…
About the Book:College English and Business Communication is a comprehensive, modern textbook designed to equip students and professionals with essential communication skills needed in today’s fast-evolving business environment. The book blends strong foundations in grammar, writing, speaking, rea…
About the Book:This comprehensive text is an essential resource for understanding the dynamic world of marketing in the digital age. Designed to cater to a wide range of marketing courses, this edition combines foundational concepts with cutting-edge strategies to address technological advancements,…
About the Book:This book has been a definitive resource for understanding economic principles, balancing theory with real-world applications. This 21st adapted edition enhances its relevance for Indian readers with updated data, contemporary Indian examples, and new topics like Basics of Behavioral …
