OverviewThis book, one of the most thorough texts on business analytics, is created especially for management students. It offers a comprehensive approach to business analytics that combines qualitative reasoning with quantitative tools to pinpoint important business issues. It turns analytics into …
OverviewThis popular textbook on International Business is comprehensive and descriptive in nature. It captures latest events, statistics, examples, and includes new insights from latest research and covers relevant topics. The rich pedagogy used in the text contains opening and closing cases, and …
OverviewThis new edition of Human Resource Management includes new cases and examples to make the book contemporary and more relevant for its readers. It offers comprehensive discussion on all major areas of the subject. Emerging trends, recent examples, scenario analysis and hands-on exercises w…
OverviewThis book with its unique nature and approach presents corporate financial statements in the Indian context (with Ind AS). It is aimed at readers looking for short and crisp discussion on the subject with ample examples and illustrations. With simple and easy to understand pedagogy, it is r…
OverviewA popular choice of academicians and students since its first launch in 1977, Financial Management by Prasanna Chandra has gone a long way in winning hearts across the length and breadth of the country in the first four decades of its existence. The eleventh edition will carry the baton and…
OverviewThis is one of the most popular titles on business law in India. Since its launch in 2005, Legal Aspects of Business has come a long way in winning hearts across the length and breadth of the country in the two decades of its existence. The focus of the book is making the teaching and learni…
OverviewBuilt to focus on what matters most in today’s high-tech, globalized world, the third edition of Digital Marketing combines curricula needs with practitioners’ insights from across the entire spectrum of the subject area. The book takes a thoroughly application-based approach and is usef…
OverviewThis edition of Organizational Behavior reflects the latest trends in the subject area. The title offers comprehensive discussion on all major areas of organizational behavior. This edition has several new topics, sections and cases. Existing chapters are modified with India-specific data, e…
OverviewOperations management, 13e by William J Stevenson focuses on the latest developments in the subject area and captures a plethora of pedagogical features designed to help students learn and understand the subject better. The topics covered include both strategic issues and practical applicati…
OverviewThis edition of Consumer Behavior: Building Marketing Strategy continues its emphasis on marketing strategies influenced by culture, values, demography, and society. The primary purpose of this text is to provide students with a usable, managerial understanding of consumer behavior. The book…
