OverviewA popular choice of academicians and students since its first launch in 1977, Financial Management by Prasanna Chandra has gone a long way in winning hearts across the length and breadth of the country in the first four decades of its existence. The eleventh edition will carry the baton and…
OverviewThis is one of the most popular titles on business law in India. Since its launch in 2005, Legal Aspects of Business has come a long way in winning hearts across the length and breadth of the country in the two decades of its existence. The focus of the book is making the teaching and learni…
OverviewBuilt to focus on what matters most in today’s high-tech, globalized world, the third edition of Digital Marketing combines curricula needs with practitioners’ insights from across the entire spectrum of the subject area. The book takes a thoroughly application-based approach and is usef…
OverviewThis edition of Organizational Behavior reflects the latest trends in the subject area. The title offers comprehensive discussion on all major areas of organizational behavior. This edition has several new topics, sections and cases. Existing chapters are modified with India-specific data, e…
OverviewThis edition of Consumer Behavior: Building Marketing Strategy continues its emphasis on marketing strategies influenced by culture, values, demography, and society. The primary purpose of this text is to provide students with a usable, managerial understanding of consumer behavior. The book…
OverviewLong established as one of the most authentic and comprehensive texts on the subject area, Designing and Managing the Supply Chain focuses on one crucial element of an organization's success: the link between the value it provides and its supply chain strategies. The title lays great emphasi…
OverviewInternational Management: Culture Strategy and Behavior reflects new and emerging developments influencing international managers. With integrated real-world examples research and practical applications students understand how to adjust, adapt and navigate the changing global business landsc…
OverviewOften the only difference between chaos and a smoothly functioning operation is leadership; this book is about that difference. Leadership is state of the art in its discussions, presents concepts in an easy-to understand format and allows students to be active participants in learning. By e…
OverviewThis revised edition of Principles of Management will be updated to incorporate latest trends inmanagement along with new cases and examples The title offers comprehensive discussion on all major areas of principles of management and organizational behavior Emerging topics, recent examples, …
OverviewThe eighth edition of the text, just like the last seven editions, focus on the basics and managerial perspective. International Financial Management provides students with a foundation for analysis that will serve them well in their careers ahead. The decision-making process is presented th…
