Overview:This new edition discusses various business initiatives and how technology supports those initiatives. The premise for this unique approach is that business initiatives should drive technology choices and provide the foundation that will enable students to achieve excellence in business, re…
Overview:This book has been developed following the syllabus of Calcutta University primarily. It will also be useful for other major universities of eastern India whose syllabi are designed in accordance with the latest National Education Policy 2020. The book discusses the methods and practices u…
Overview:This book redefines the way business statistics is approached by seamlessly integrating the power of Python into statistical analysis. The book adopts a descriptive writing style, explaining relevant statistical concepts within theframework of business management. Subsequently, it guides th…
Overview:This popular book on this subject addresses the dynamic shifts in the retail landscape. In keeping with market-leading tradition, this edition stands out with updates on critical aspects of retailing like e-retailing, omnichannel retail, changes in consumer behaviour, sustainability, and ro…
Overview:This text examines logistics within the broader context of a firm’s supply chain strategy and operations. Part One establishes the strategic importance of logistics to achieving business success by creating value throughout supply chains. Part Two lays the groundwork for an in-depth exp…
Overview:The fourth edition of International Human Resource Management delves into the latest trends and developments in the field, incorporating new cases and examples. It deepens its focus on the expanding horizon of international business. Rich in pedagogy and designed to facilitate active learni…
Overview:This book describes the theory and practice of corporate finance in the Indian context and provides an understanding of what financial managers do and why. It explains how managers use financial theory to solve practical problems. Presenting a judicious mix of discussions on corporate accou…
Overview: This book brings conceptual frameworks to life through examples that cover products and services from companies that students are familiar with, such as Facebook, Amazon, Google, Tesla, Starbucks, Apple etc. It offers a unique learning experience combining theory and practice of strategic…
Overview:The sixth edition of this book focuses on business situations, including prominent non-mathematical issues, the use of spreadsheets, and involves model formulation and assessment more than model structuring. This text offers a unique model approach and integrates the use of Excel. Through t…
OverviewThe tenth edition of Projects is a comprehensive and up-to-date text that discusses key principles and techniques for evaluating capital expenditure proposals, as well as strategic, qualitative, and organizational considerations impacting capital budgeting decisions. The book presents the en…
