OverviewThis book provides an in-depth understanding of basic quantitative tools and techniques required in analytical evaluations and managerial decision-making. With the updated content, it continues to provide rich pedagogical support including relatively large-sized practical problems to aid dec…
OverviewThe Thirteenth Edition of Business Research Methods reflects a thoughtful revision of the text. Both students and professors will find thorough, current coverage of all business research topics presented with a balance of theory and practical application. The author has used managerial decis…
OverviewBy offering the most engaging, clearly articulated, and conceptually sound text on strategic management, Crafting and Executing Strategy has been able to maintain its position as the leading textbook in strategic management for over 30 years With this latest edition, the authors have built o…
OverviewThe Sixteenth Edition of Managerial Accounting builds on the basic philosophy of relevance, accuracy, and clarity reflected in all previous editions. The text continues to focus on explaining the concepts in a simple manner while providing easy-to-follow examples. The book offers exhaustive …
OverviewThe Ninth Edition of Managerial Economics and Business Strategy builds on the basic philosophy reflected in the previous eight editions. The text continues to focus on tools from microeconomics, game theory and industrial organization to enable readers to make sound managerial decisions. The…
OverviewThis book introduces students to this fast-changing field of marketing communications. While advertising is its primary focus, it is more than just an introductory advertising text because there is more to most organizations’ promotional programs than just advertising. The twelfth edition …
OverviewThe role of financial derivatives in risk management has been recognised widely in the financial sector. These instruments have a wide range of use in a stand-alone way as well as in combinations. Several students and corporate executives attempting to learn this subject have felt the need…
OverviewThis book focuses on human resource issues and how HR is a key component of any company’s overall corporate strategy. The approach it takes to teach human resource management involves engaging students in learning through the use of real-world examples and best practices, focusing them on …
OVERVIEWFinancial Markets and Institutions, 7e offers a distinct analysis of the risks faced by investors and savers interacting through financial institutions and financial markets. It also introduces strategies that can be adopted to control and manage risks. Special emphasis is placed on new area…
OverviewManagement Accounting, now in its eighth edition, continues to offer its readers an in-depth analysis regarding usage of accounting information for financial analysis, profit planning, cost control and decision- making. The authors have adopted an exceptional outcome-based learning approach …
