About the Book:This textbook is designed to assist students in taking basic economics courses at both college and university levels. Written in simple and easy-to-understand language, it caters to those with no prior knowledge of economics. The topics covered in this book align with the latest sylla…
About the Book:Introduction to Family Managed Business is a comprehensive guide that helps students, educators, and practitioners understand the distinct nature of family-run enterprises, especially in the Indian context. It combines theoretical frameworks with practical insights to explain how fami…
About the Book:Business Models for Digital Transformation presents digital transformation as a business necessity rather than a choice. Organizations across industries are reimagining their operations, business models, and customer engagements through the intelligent use of data, cutting-edge techno…
About the Book:Essentials of Business Statistics: Using Excel is a practical and student-friendly textbook designed for business students to understand and apply statistical concepts in real-world situations. The book emphasizes “communicating with numbers,” helping learners not only perform cal…
About the Book:In today's dynamic, interconnected business environment, we face communication challenges of unprecedented scope and complexity. Recognising this, the book integrates fundamental communication concepts with contemporary frameworks, decoding not just how to communicate but why certain …
About the Book:Social Media Marketing is a future-oriented textbook that treats social media as a discipline shaped by attention economics, platform power, and organizational constraints. Moving beyond tactical tips, it guides readers from foundational concepts to advanced themes like Generative AI,…
About the Book:The objective of Managerial Economics: Foundations of Business Analysis and Strategy is to teach and apply the foundation topics in economics essential for making both day-to-day business decisions that maximize profit and strategic decisions designed to create and protect profit in t…
About the Book:This Indian adaptation of "Applied Statistics in Business and Economics" is a comprehensive and practical textbook designed specifically for students in Indian business, management, and economics programs. It moves beyond traditional, theory-heavy approaches by integrating statistical…
About the Book:This book on “Data Visualization using Power BI and Tableau” enables organizations and individuals to create a data-driven culture with Business Intelligence for everyone. The book is designed to introduce best practices in data visualization and data analysis—from getting start…
About the Book:This book, Fintech: AI Transforming Modern Digital Finance by Mousumi Bhattacharya, is designed to provide a comprehensive, structured, and contemporary understanding of recently evolving domain. It blends foundational theory with practical insights, regulatory developments, technolog…
