About the Book:This textbook focuses on helping business students understand how to effectively use and manage information technology in modern organizations. Its main aim is to show how IT can improve business processes, support better decision-making, and create competitive advantages in today’s…
About the Book:This textbook provides a comprehensive, application-oriented understanding of quantitative tools essential for analytical evaluation and managerial decision-making. It bridges classical Operations Research and Management Science models with emerging applications in the digital economy…
About the Book:In Business Communication: Developing Leaders for a Networked World, Peter Cardon is taking a practitioner and case-based a approach to help students develop an understanding of how course content applies to the business world. Maintaining a central theme of credibility, the author co…
About the Book:Marketing 8e has been designed to show today’s social and digital students how marketing adds value and how firms maintain and rely on value for establishing lasting relationships with customers. The eighth edition represents the authors’ most extensive revision to date, explori…
About the Book:This is a widely used textbook that introduces the core concepts of financial management in a clear and practical manner. It explains how businesses make important financial decisions, with a focus on maximizing shareholder value. The book covers key areas such as financial analysis a…
About the Book:This textbook is designed to assist students in taking basic economics courses at both college and university levels. Written in simple and easy-to-understand language, it caters to those with no prior knowledge of economics. The topics covered in this book align with the latest sylla…
About the Book:Introduction to Family Managed Business is a comprehensive guide that helps students, educators, and practitioners understand the distinct nature of family-run enterprises, especially in the Indian context. It combines theoretical frameworks with practical insights to explain how fami…
About the Book:Business Models for Digital Transformation presents digital transformation as a business necessity rather than a choice. Organizations across industries are reimagining their operations, business models, and customer engagements through the intelligent use of data, cutting-edge techno…
About the Book:Essentials of Business Statistics: Using Excel is a practical and student-friendly textbook designed for business students to understand and apply statistical concepts in real-world situations. The book emphasizes “communicating with numbers,” helping learners not only perform cal…
About the Book:In today's dynamic, interconnected business environment, we face communication challenges of unprecedented scope and complexity. Recognising this, the book integrates fundamental communication concepts with contemporary frameworks, decoding not just how to communicate but why certain …
